Académique Documents
Professionnel Documents
Culture Documents
Agenda
Learning objectives
By the end of this workshop you will be able to:
Explain a business model
Describe what a value proposition is
Write a value proposition
Choose data to open that can strengthen a
value proposition
About Mellissa
Working with companies to integrate technology innovations to
grow their business.
Trainer & programme leader in Business + Open Data for the ODI
Digital Business Strategist for tech, open data & digital companies
23 years as an Entrepreneur
1000+ people trained
Previous clients include: BBC, Drive Productions, Locatable, Royal
Shakespeare Company, NixonMcinnes, Innovate UK
Ex Film Producer
About You
BUSINESS MODELS
VALUE PROPOSITIONS
The BM Framework
www.businessmodelgeneration.com
Slides by Tom Wainwright
Value Propositions
http://bit.ly/1GPuL3j
Value Propositions
Job to be done +
Pain reliever +
Gain creator
Value proposition
Write a value proposition for Philips City
Lighting in your groups.
Include a job to be done, 1-2 pain
relievers
and 1-2 gain creators.
Photo cc Jamsimed
http://www.flickr.com/photos/47554402@N00/291246419/in/photolist-rJHpZ-tiV1ovPxZm-Bf98q-C9rhm-CGGTy-CGGXf-FVnvf-H5eqH-Nh3gq-QGSmZ-2yneJu-2UBoo732NMXB-39AnXi-3iRWvj-3iRZFU-3mhWJ7-3GgN8Q-3KD8WX-3S5ZdQ-4cxYks4hd5op-4iMLqR-4tEQyx-4tEQBa-4vvASR-4vMBXn-4w789u-4D93Va-4DNzUz4DSWQN-4Ed2Sw-4PTNPW-5aL289-5j4fwY-5qgXmg-5skeWc-5vxkxw-5E3WyC5GLfBk-5GLgMg-5MNqMm-5NdDR7-62YUh2-65iDWn-69K2ff-6aVTxb-6brGZ86g1Qn5-6hqLCm
OPEN DATA
http://www.mckinsey.com/insights/business_technology/open_data_unlocking_innovation_and_performance_with_liquid_information
http://bit.ly/1MmVdNW
JOHN WEST
Value Proposition
Supplying high quality canned fish that
is traceable from catch to consumer
and has been caught using responsible
fishing methods that safeguard the
marine environment.
Conclusion
Thank you!
@melmediasauce