SECTOR: TOURISM PRESERVATION & HERITAGE

Aim

TECHNICAL REPORT OF STRUCTURAL PLAN OF MALACCA

2015-2035

Improving the tourism sector by

strengthening Melaka tourist attractions
and maintaining the heritage and culture
that is based on developed and
competitive state in line with the
development of green technology

Objectives

Scope

Analyze the type of local tourism product

according to sub tourism sector in Malacca

This type of existing tourism product in

Malacca

Identify areas gazette as a heritage site in

Malacca

Monuments and historical sites and

traditional villages in Malacca

Determine hubs and tourism corridor in

Melaka to devise a network of tourism
facilities; and

Profile of foreign and domestic tourists.

Analyzing the average length of stay of

tourists in Melaka.

Identify issues and problems

The area has the potential to become a

tourist attraction.
Current issues and problems.

SECTOR: TOURISM PRESERVATION & HERITAGE

TECHNICAL REPORT OF STRUCTURAL PLAN OF MALACCA
2015-2035

SECTOR: TOURISM PRESERVATION & HERITAGE

TECHNICAL REPORT OF STRUCTURAL PLAN OF MALACCA
2015-2035
ASPECT OF STUDY
Tourism Destination

Tourism
Facilities

Tourist
Profile

DATA
State tourism area
The product offered
at the state and
district

RESOURCES

ANALYSIS
TECHNIQUES

Part of State Tourism Analysis

of
Promotion Trading
segments
Ministry of Tourism
Malaysia

market Current and future

tourism
destination
plan
Current
tourism
product
Tourism
destination
length of stay table

Sectorial Accommodation
Malaysia Association Market analysis
Information Center
Hotel
Latest demand
Tourism Agency
Ministry of Tourism
Transportation
Malaysia
Hotel occupancy rate Go2homestay.com
and

Visitors Age group

Promotion trading
Tourism projection
Race
Malacca
State
Occupation
Tourism
Nation of region
Tourist attraction
Tourist length of stay

Tourism
Sectorial State and District Malacca
Development
tourism development Tourism
program
Trading
Provision of tourist
facilities
Tourism development
has been fixed

State
of Analysis
of
Promotion segments

FINDINGS

State and district hotel

occupancy rate table

Total and profile of

tourist
Tourist
arrival
projection
Tourist arrival trend
projection

market Provided
inventory

service

SECTOR: TOURISM PRESERVATION & HERITAGE

ASPECT OF
STUDY

DATA

TECHNIQUES

Location Of
Heritage
Resources

Distribution of
Placement sites,
historical buildings
and sites and their
importance

Heritage
Buildings

Information about
the building like
Architecture
Age
Historical
information

Monuments And Information about

Archaeological Age
Sites
Interests
Historical
information
Sites And
Heritage Areas

Heritage
Preservation
Policy
Issue and
Problem

TECHNICAL REPORT OF STRUCTURAL PLAN OF MALACCA

2015-2035
RESOURCES
ANALYSIS
FINDINGS

information about
Importance
Historical
information
Policy at the state
and national level
Current issues of
heritage and history

The distribution of the heritage

and historical sites
background information and
significance of historic buildings
background information,
monuments and historical sites
Reference
Department of
materials for
National Heritage
history
United Nations
Qualitative
Educational,
analysis
Scientific and
Analysis of the
Cultural
distribution
Organization
Interviews
(UNESCO)
policy and legal
Museum
references
Corporation
related to heritage
Melaka ((PERZIM))
Reference laws
and policies related
to heritage

Background, current situation

and the importance of historic
buildings
Policies and strategies for the
preservation and heritage

The action plan in areas required

immediate action
Troubleshooting on heritage
resources

SECTOR: TOURISM PRESERVATION & HERITAGE

Generally, the tourism sector of

Malacca has increased the number
of tourist arrivals from years to
years. Target of tourist arrivals in
2014 have also been achieved
where the target of 15 million
tourists. Figure above shows the
graph Tourist Arrivals In Melaka
from the year 2011 until 2014

TECHNICAL REPORT OF STRUCTURAL PLAN OF MALACCA

2015-2035
TOURIST ARRIVAL FROM 2011-2014

Type of Tourist
Jan-June
The table shows, the average of
2014
domestic tourist arrived in Malacca.
Total
6,897,500
The first half of 2014 and 2015
showed a decrease of 120,175
Domestic
5,047,960
people, meanwhile the number of
international tourists increased to
International
1,849,540
52,520 people. It shows tourists
visiting
Malacca
is
mostly
foreign
Country
Total (%)
State
tourists.
Singapore
621,774 (33.62 %)
Selangor
China
362,293 (19.59%)
Kuala Lumpur
Indonesia
250,475 (13.54%)
Johor
Taiwan
49,860 (2.7 %)
Negeri Sembilan
Japan
46,357 (2.51%)
Terengganu
Total
1,330,759
Total
(71.95%)

Jan-June
2015
7,017,675

Differences

4,995,440

52,520

2,022,235

-172,695

-120,175

Total (%)
735,378 (14.57 %)
671,273 (13.30%)
562,707 (11.15%)
272,640 (5.40 %)
268,858 (5.34%)
2,510,856 (49.74%)

SECTOR: TOURISM PRESERVATION & HERITAGE

TECHNICAL REPORT OF STRUCTURAL PLAN OF MALACCA
2015-2035
Overall, there are five types of accommodation at Melaka which is
the Hotel, Resort, Chalet, Apartment / Hostel / Guesthouses and
Homestays which a total of 453, representing the grand total of
17,759
rooms.
Type of
Total Total
Ownership
By District
Accommodati
ons

of
Bumiputr
Room
a

Hotel
265 13,377
Resort
54
2,113
Chalet
71
870
Apartment/Hos
77
1124
tel/Guesthouse
Homestay
7
175
Total
453
17,759
The table shows the average hotel occupancy rate in

49
19
71
45
7
192

2014 and 2015. The occupancy rate is 66.46% in 2014

and increase by 1.34%, bringing the occupancy rate in
2015 is only 67.80%. Meanwhile length of stay in 2015
only for 1.64 night, an increase of 0.4 night from 1.60
night
in Average
2014
The
Differen Length of Stay Differen
Hotel Occupancy
Rate
2014
66.46 %
2015

67.80 %

ce
1.34 %

ce
2014
2015

1.60
Night
1.64
Night

0.4
Night

NonBumiputra

222
7
0
32

Melak Alor Jasin

a
Gajah
Tenga
h
267
2
2
10
15
4
2
69
0
60
1
16

0
2
2
3
261
341
89
23
The
results
obtained
from

the
questionnaire
also
showed
the
average 39 % of the tourist their
length of stay is almost 2 night.
Length of Stay
10%25%
26%
39%

<24 jam
2 hari
3-4 hari
>5 hari

SECTOR: TOURISM PRESERVATION & HERITAGE

TECHNICAL REPORT OF STRUCTURAL PLAN OF MALACCA
2015-2035

DEVELOPMENT OF TOURISM PROGRAMS IN MELAKA

Tourism Sub-Sector

Shopping
Culture and Heritage
Recreation
Agro
Service ( Health, Convention,
Education)
Melaka My Second Home
Hub
District
(MM2H)

Melaka
Tengah

Alor Gajah

Jasin

257
98
58
4

16
14
23
6

12
16
9
6

65

17

10

2
Main Attraction

Hub 1

Melaka Tengah

Culture & Heritage, Shopping, MM2H

Hub 2

Alor Gajah

Recreation

Hub 3

Jasin

Shopping, Culture

Hub 4

Melaka Tengah

Recreation,Agro,Service

Hub 5

Alor Gajah

Recreation , MM2H

Hub 6

Melaka Tengah

Recreation,MM2H,Agro, Service

SECTOR: TOURISM PRESERVATION & HERITAGE

TECHNICAL REPORT OF STRUCTURAL PLAN OF MALACCA
2015-2035

Corridor

The development of tourism corridor as support to the 6

main tourism hub

Corridor 1

Corridor of resort development and accommodation facilities

Corridor 2

along Pantai Tanjung Keling to Kuala Linggi

Corridor of agriculture theme park from Simpang Ampat to Alor

Corridor 3

Gajah.
Corridor of theme park along Ayer Keroh main road until Bandar

Corridor 4

Melaka
Corridor of coastline tourism of Melaka

SECTOR: TOURISM PRESERVATION & HERITAGE

District

Melaka
Tengah

Jasin

Alor
Gajah

Monument and Heritage Site

Gereja St. Peter
Tokong Sam Poh Kong
Perigi Hang Li Po
Masjid Tg. Keling
Medan Portugis
Masjid Tengkera
Makam Sultan Husin
Makan Hang Tuah
Makan Dato Manila
Kompleks Sejarah Batu Nisan Acheh
Rumah Belanda
Masjid Peringgit
Madrasah Tg. Tengkera
Perigi Hang Tuah
Chapei Lama Tengkera
Bangunan Kolonial Era Inggeris
Makam Dato Samsuddin
Kg. Morten
Kg Portugis
Kg. Chetti
Perigi Portugis
Makam Tun Teja
Rumah Penghulu Abdul Ghani
Masjid Serkam Pantai
Kg Serkam
Rumah Terindah Tebong
Masjid Kampung Duyong
Kompleks Sejarah Megalith
Makam Dol Said
Kubur Inggeris
Kota Kuala Linggi

TECHNICAL REPORT OF STRUCTURAL PLAN OF MALACCA

2015-2035

SECTOR: TOURISM PRESERVATION & HERITAGE

TECHNICAL REPORT OF STRUCTURAL PLAN OF MALACCA
2015-2035

Melaka are recognized based

on 3 criteria among 6 selected
criteria for the acceptance as
World Cultural Heritage Site.
Here are the criteria for the
establishment of a world
heritage site.

World Heritage Property

45.33 ha
Buffer Zone
242.30 ha

Represents
an
outstanding
example of a multicultural trading
town in East and Southeast Asia.
Proof of the heritage and traditions
of various Asian cultures in which
is the religious and major cultural
encounters.

CURRENT AREA
[ENDORSED BY
UNESCO IN
2011]
Core 45.33 ha
Buffer 242.30 ha

Total Area - 287.63 ha

Number of building
3,050

The elements of culture of the

Malay Archipelago, India, China
and Europe are creating the
architecture, culture and urban
design .

Issue
Problems
s
&
The number of international tourists arrival
consistency increased from the year 2011 to
2015, meanwhile the number of domestic
tourists decreased.
The length of stay only 1.64 night. Although
the number of rooms available in Melaka
exceed 17,759 but the rate of occupancy of
the accommodation is only 67.80%.
Public transport connecting to attraction
areas in Malacca inadequate plus traffic
congestion especially in Hub 1.
Public transport connecting to attraction
areas in Malacca inadequate plus traffic
congestion especially in Hub 1.
Development of heritage tourism more
emphasizes on tangible elements rather
than intangible elements.
Tourists mostly focused only on the Hub 1
(Cultural, Heritage, Shopping & MM2M)