Leadership Style

Leading
process of directing and influencing

1.
2.
3.

the task related activities of group

members or the process of
directing human resource efforts
toward organizational objectives
Three approaches to leadership
such as
trait theory
behavioral theory
contingency/situational theory

World Malaysia Brand(WMB) we are

using behavioral theory based on
Michigan Studies
Michigan Studies was introduced by
Rensis Likert who was a researcher at
University of Michigan
Two basic forms of leader behavior in
Michigan Studies are job-centered
leader behavior and employeecentered leader behavior

Job-centered leader behavior

focus on job only where the leader only pays close

attention to subordinates work, explain work
procedures and interested in performance

For example

our middle management will always assist and evaluate

performance of the lower management by plans and defines
work to be done, assign the task responsibilities, set
clear

work

standards,

supervises

employees,

and

concerned only with getting the job done rather than

the development or growth of the employees.

Employee-centered leader
behavior

focuses on employee only where the leaders

develop cohesive/organized work groups and
ensure employee satisfaction
For example
But in World Malaysia Brand(WMB) always do
corporate events such as Hari Raya Open
Houses, Ekplorasi Alam Cuti Sekolah, Maal
Hijrah National Celebration and National
Labour Day Celebration.) All the corporate
events were participated by the staffs and
sometimes their children too

Communication is a process of
transmitting information from one person
to another
TYPES OF COMMUNICATION
Oral Communication
This communication include any
discussions, face to face and telephone
communication.
Spoken information are the oral
communication.

For example

World Malaysia Brand(WMB) maintains

a
harmonious
management-union
relationship via a series of Majlis
Perundangan
Bersama
dialogue
sessions with the seven union groups
that represent But in World Malaysia
Brand(WMB)

Written Communication
They will communicate using letters, memos,
policy manuals, reports, forms and other written
documents
Used less often than oral communication.
For example
at the end of every meeting, the Board provides
feedback to Management by rating the quality
of information and provides feedback to
Management by rating the quality of
information provided in the papers and the
quality by presentations prepared by
Management by filling out a Board Paper
Evaluation Form.

Non-Verbal Communication
have received were known as non-language
response.
Any communication exchange does not use
words to carry more meaning than the strict
definition of the words themselves.
For example
Management will know the Board members
nervousness,
confidence
and excitement based on their performance
their voices while presenting.

Technological Communication

Any communication has uses an

electronic devices as the medium such
as videotape,recorders,mobile phone,
fax and internet.
For example

we

are using technological such as web

page, social media site and other media.

Controlling
process to ensure that actual activities
confirm to planned activities or a
process of monitoring performance and
taking action to ensure desired results
types of control that used by But in
World Malaysia Brand(WMB) are
1. feedforward control (pre-action control),
2. concurrent control (steering control),
3. screening control (yes or no control)
4. and post-action control (corrective control).

Feedforward control (preaction control)

Feedforward control (pre-action control) is

a control that focuses on preventing
anticipated problem before they arise.
For example
before all things were post to the owners,
the workers must divide or separate the
things and letters based on state or district
for a several time to make sure that the
letters and things were received by the
right owner

Concurrent control (steering control)

is a control that take place while work

activity is in progress.
For example
when the things was send to the wrong
address, the receiver must re-post the
letter by looking at the address at the
back of the envelope.

Screening control (yes or no control)

is a specific check points that must be

successfully passed before an activity
proceeds further. Before proceeding to the
next sequence, an activity, product or service
must be approved or meet specific conditions.
For example
when the postman send thing at the home by
using post express, receiver must check clearly
the details at the letter. After the receiver
confirmed that the detail is correct, they will
sign to prove that they receive the item.

Post-action control (corrective control)

is a controlling that takes place after

an action is complete.
For example
But in World Malaysia Brand(WMB)
provide a service where customer can
know whether the items that they post
arrived or not by checking through the
website.

Thank You