ERA® Buckhead Realty

Builder Developer
Services
 Vision Statement

ERA® is the real estate company of

choice for consumers and agents
ethic
because
ERA® Sales Associates are ethical, forward-
al
thinking and results oriented professionals
who take a proactive approach to real
results oriented
estate…
Therefore, agents can be sure they’ll have the
best tools and training to accomplish the job at
hand.
Consumers have total confidence that they are
dealing with a consummate professional,
proactiv
expressing the highest level of service and
integrity.
professiona
e l Each ERA® Office is Independently Owned and
Operated
Who We Are

ERA Buckhead Realty & You

Part of an international company in more than 30
countries
and all 50 states.
Ranked in the Top 50 ERA Franchises Nationwide
Georgia’s #1 Producing ERA Franchise
Named a National Top 500 “Power Broker” by
RIS Real Estate Magazine
Received National ERA Diversity Award in 2006 and
2007
Part of Cartus Broker Network
What is the Cartus Broker Network?
• Cartus is a top-performing provider of worldwide
relocation services
• In 2005, the Cartus Broker Network represented
customers in more than 72,000 transactions
• Cartus’ clients include 50% of the Fortune 100
• Cartus was ranked #1 Relocation Provider in HRO Today
magazine
• Cartus sales associates are trained to provide Top Block
customer service
 The Scope of the Cartus Broker Network
Volume of transferred employees in 2006 (Source: HRO Magazine , “The Baker’s Dozen,” May 2007)

2007 "Baker's Dozen" Break Down

PARAGON
HEWITT 2% TheMIGroup
3% 2%
ALTAIR
3%
GMAC
CARTUS
4%
31%

ROYAL LEPAGE RELOCATION

SERVICES
5%

GRAEBEL RELOCATION
6%

WEICHERT RELOCATION
RESOURCE INC.
7%
Crow n Relocations
11%
SIRVA, Inc.
7%

PRUDENTIAL
PRIMACY RELOCATION 10%
9%

Volume of transferred employees in 2006 (Source: HRO Magazine , “The Baker’s Dozen,” May 2007)
My Team’s Goal: Excellence

Excellence is the result

of caring more than others think is wise,
risking more than others think safe,
dreaming more than others think practical,
and expecting more than others think possible.
 Selling Your Home

From start to finish … We’re Always There

For You
I will:
Determine Market Value through competitive market analysis, pricing grids
and appraisal
Prepare your home for sale, stage for showing, eliminate potential
hindrances
Use state-of-the-art marketing strategies and negotiation techniques
Attend to legal details from sales contract to closing papers
How will I do it? EXPOSURE

The Most Important

Element:
Exposure= More Potential
Buyers
Exposure= Faster Sale and Higher
Price
Reaching Buyers the Way They Shop

Drive By Buyers Buyers with

 Yard Sign Agents
 Flyers  Information
 Direct Mail/ Sheets
Postcards  Caravans
 Open Houses  FMLS/GAMLS
 TXT ERA  Networking
 Telemarketing
 E-flyer marketing

Internet Shoppers
 Listing Website
 Broker Website
 Agent Website
 Property search
sites
 Virtual Tours
 ERA’s Audio
 How Do Buyers Find Homes? The Internet
3% 1% 2%
3%
12%

Internet
79% Yard Signs
Newspapers
Open House
Neighbor
All Other
• Sources
14 million people use the Internet every day!
• 79% of buyers begin their home search online
• More buyers first learn about homes they
purchase via the Internet than any other
advertising method
• After seeing a property online, 73% drove by the
home
 Capturing the Internet Market With
ERA.com

craigslist.co
m
Capturing the Internet Market with ERA
Buckhead
• Address-specific
websites
• Virtual Tours
• E-Flyers to Other Agents
• Audio Tours
 Key Benefits of the Virtual Tour

See a virtual tour now!

• Increases the number and

quality of the pictures that
help sell your listing

• Homes with virtual tours

are viewed 40% more than
homes without tours

• Targets Internet shoppers,

other agents and out-of-
state buyers

• Professional photos can be

used for additional
marketing
 Website & Email Marketing
Address-Specific Web Sites Broker-to-Broker E-Mail Flyers
 Listing Websites

Address – Specific Web Sites

 Upload Unlimited Property Photos

 Local School Information
 Satellite Maps
 Link Your Virtual Tour
 Several Lead Generation Forms
 Search Engine Optimized
 Schedule an appointment online

www.1547RiverMistDrive.com
 Email Flyers

Email Property Flyers To Brokers

Across Town or Across The Country

 Designed by professionals
 Includes Up To Four Photos
 Drives Traffic To Your Website
 Pinpoints Your Marketing
 Promotes New Listings, Open
Houses, Price Reductions & More
 High-Impact, Targeted Marketing
 The Old-Fashioned Way

Expensive
&
Less Effective
Custom Sign Riders Promoting Technology
“We Will Sell Your House or ERA Will Buy
It!”

• Provides non-contingency
status
• House exposed to more
buyers
• Equity Advance
• Move in the shortest time
frame
• 90% of appraised value
– Other companies off 50%

Conditions and qualifications apply.

And Did You Know?

• ERA Buckhead
Realty can extend
the same superior
service to you
anywhere in the
world?
• Whether you are
moving to a
nearby
neighborhood or
across the country,

or around the
world - we are
Always There For
You.
• ERA has offices in
every state in the
nation, and in 31
countries.
Discounts for our Customers
A wide array of discounted services are available to only our customers.
Our Commitment to Customer Service…

There are no traffic jams along the

extra mile.

-- Roger
Staubach
 …Delivers Results

Facts:
*Our Average Days on Market: 84
*Our sales price to list price ratio is 97.1%.

We Sell Your House Faster!

We Sell Your House for More Money!
*ERA Buckhead Realty’s days on market and list to sell ratio beat the Atlanta
average
ERA Buckhead Realty