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TAKES
YOU
. . .CONTENTS
SLOGAN
THE PRODUCT AND THE COMPANY
HISTORY
ADVERTISING
PHILLIPE SUSCHARD
MILKA NOWADAYS
BIBLIOGRAPHY
SLOGAN
In the Alps, the air is cleaner, the
water is purer and the grass is more
green. Thats why, the cows give the
best milk. With the best milk we
produce the best and finest chocolate.
Milka is a traditional
brand of chocolate
confection that originated
in Switzerland in 1825
and has been
manufactured
internationally by US
confectionary company
Mondelz International
(formerly known as Kraft
Foods) since 1990s.
HISTORY
On November 17th, 1825, the Swiss
chocolatier Philippe Suchard (17971884)
established a ptisserie in Neuchtel, where
he sold a hand-made dessert named
chocolat fin de sa fabrique.
ADVERTISING
Inflatable Milka Cow in Potsdam.The brand
has a well-known symbol, a Purple Cow,
which is a lilac coloured Simmental cattle
(Fleckvieh) which are normally brown-white,
with a completely white face.
Philippe Suchard
Philippe Suchard
(9th October 1797 14th
January 1884) was a
Swiss chocolatier and
industrialist.
MILKA NOWADAYS
Nowadays the factory belongs to the Kraft Foods
group and production has been moved to the
Toblerone factory in Bern.
DELICIOUSNESS
Initially highly famous for its chocolate
bars, Milka has extended since 2008 its
range of products by using the cobranding strategy.
MILKA QUOTES
BIBLIOGRAPHY
https://www.google.com
http://www.milka.com
https://en,wikipedia.org
http://www.historia.ro/exclusiv_web/genera
l/articol/vaca-milka-ideile-indraznete-fac
-istorie