SAMSUNG

Submitted by:
Nikita Chauhan
15PBA023
nikita04chauhan@gmail.co
m

MISSION

Samsung mission statement 2013

Samsung doesnt have an official
mission but express it through
companys philosophy:
At Samsung, we follow a simple
business philosophy: to devote our
talent and technology to creating
superior products and services
that contribute to a better global
society.

VISION

For over 70 years, Samsung has been dedicated to

making a better world through diverse businesses
that today span advanced technology,
semiconductors, skyscraper and plant
construction, petrochemicals, fashion, medicine,
finance, hotels, and more. Our flagship company,
Samsung Electronics, leads the global market in
high-tech electronics manufacturing and digital
media.
Through innovative, reliable products and services;
talented people; a responsible approach to
business and global citizenship; and collaboration
with our partners and customers, Samsung is
taking the world in imaginative new directions.

VISION 2020
Samsung Electronics' vision for the new decade is to "Inspire
the World, Create the Future."
We are committed to inspiring communities around the world
by developing new technologies, innovative products and
creative solutions. We are also committed to creating a brighter
future by developing new value for our core networks: industry,
partners and employees. Through these efforts, we hope to
contribute to a better world and a richer experience for all.
As part of our new vision, we have mapped out a specific plan
of reaching $400 billion in revenue and becoming one of the
worlds top five brands by 2020. To this end, we have also
established three strategic approaches in our management:
creativity, partnership and talent.
We are excited about the future. As we build on our previous
accomplishments, we look forward to exploring new territories,
including health, medicine and biotechnology. We are
committed to being a creative leader in new markets and
becoming a truly No. 1 business going forward.

ORGAZIONAL STRUCTURE

The first and most common structure type that managers would choose
for a manufacturing firm when cost-minimizing is the primary strategy
would be the form of bureaucracy.

Preferred especially when highly routine activities produce volumes

of identical products, a bureaucratic organizational structure allows for
efficient production through high formalization and standardized
operations. Also common in mass production companies is the
separation of work activities into specific departments.

This separation allows for inexpensive labor costs because employees

are only specialized in one area or functional department therefore
requiring less overall knowledge and talent to perform it successfully.
The cost of middle and lower level managers is also reduced due to the
centralized decision making process.

COUNTRIES OF OPERATION

North America
Canada
USA
Argentina
Brazil
Colombia
Australia
Europe
Austria
Belgium
Denmark

China
India
Japan
Korea
Malaysia
New Zealand
Philippines
Singapore
Thailand
Netherlands
Norway

Hungary
Ireland
Israel
Italy
Kazakhstan
Middle East
Iran
Africa
France

Ukraine
United Kingdom
South Africa
Russia
Serbia
Spain
Sweden
Germany
Greece

THANKYOU