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•ANUBHA AGARWAL

•ANUSHREE GANDHI
•ASHIMA PHUTELA
•MEGHA GUPTA
•NEHA BAJAJ
VISION

To apply innovative
solutions to solve
critical problems
relating to
" Quality of
Education " and
" Access to
Education " for all .
AGENDA

1.About Educomp.
2.Products line.
3.Business initiatives.
4.Strategy.
5.Swot analysis
6.The Ansoff matrix

HOW IT ALL STARTED!!!!

§ Founded in 1994 by Mr . Shantanu


Prakash .
§ It provides information technology
enabled solutions ( ITES ) to students ,
parents and schools .
§ It serves the K - 12 segment in India as
well as in other countries like US ,
• Singapore , China and
• Sri Lanka .
§
CONTINUED ……
 27 offices worldwide including an office in Canada, 20 in India, two in Singapore,

one in Sri Lanka, and three in the United States.In addition, the Company

operates through its various subsidiaries including authorGEN, Threebrix

eServices, Learning.com, AsknLearn Pte Ltd, Singapore and via its associates

such as Savvica in Canada.

 Educomp Group reaches out to


over 21,000 schools and 10.99mn


learners and educators across the


world.

Affiliates.
PRODUCTS LINE
  SMARTCLASS
 ROOTS TO WINGS
 MATHGURU
 WIZIQ
 RAFFLES MILLENNIUMINTER

 LEARNING HOUR
 LEARN HUB
 SINGAPORE LEARNING
 MAGIKEYS
Business
Initiativ
es
2 Offerings
•B2B Division ( products are-
Smart Class, ICT, Professional
Development Product)
•Retail and Consulting
(products are – Mathguru, ETEN,
Millenium Schools,TMS, Vidhya
Prabhat schools,
learninghour.com, learnhub, RTW
and Euro Kids)
Contributions for 2008-09

1 . Company ’ s sales of Rs 5011 . 7mn


B2B – 91.7%
R&C –8.3%

2 . Gross Margin of Rs 2434 . 40mn


B2B – 94.38%
R&C –5.62%
B2B PRODUCTS
A)SMART CLASS
•Aimed at private schools
•Used sources such as
graphics,3d images and
video clips along with
traditional chalk board
method of teaching. This
helped in visualizing
things better with the
help of graphical
representation .

3. Smartclass Rolling
Digiboard system was
used to convert classes
into smart classrooms.
The system was
connected to the pc in the
classroom which in turn
was connected to the
knowledge center of the
school.
4. Teachers used pc in the
classroom to access
content from the
knowledge center
5. Smart Assessment
System was used to frame
mcq’s. Hand held remote
device was used to answer
them
6. BOOT Model
B) Instructional
And Computing
Technology
1.Served government
schools through ICT
which was renamed as
Edureach in 2008
2.It is the second largest
business segment of
Educomp which
contributed 22.7% of
sales and 10.3% of gross
margins for 2008-09
3. Content was developed in
regional language and those
topics were selected which
could be best explained
using multimedia
4. BOOT Model
C) Professional
Development
1.Offered training to private
and government schools for
using ITeS
2.Trained over 1.4 mn teachers
by the end of 2008-09
3.Partnered with co’s like
Wipro and Microsoft and
with NGO’S for executing
teacher training program
across India
4. This sector contributed
5.7% of sales and 7.12% of
gross profit margin of
educomp for 2008-09
RETAIL AND CONSULTING
RTW AND
EURO KIDS

•Entered the pre school segment of education


•Educomp followed franchising route to expand pre
schools
•RTW was d first structured and process driven IP in
early child education in India
•As of july 2009,eurokids was the largest pre school
chain in India with over 450 franchises spread across
India
TMS,VIDHYA PRABHAT
AND MILLENIUM
SCHOOLS

•With these it catered to the K-12 segment


•Leveraging of IP,MLS for high quality education
•MLS had a formative assessment feature through which
teachers could assess their students at the end of every
session
LEARNING
HOUR

•Provided courses on subjects like english , maths,


accounts, vedic maths, memory retention and
economics
•Provided coaching for entrance test for competitive
exams like IIT-JEE
MATHGURU

•Provided online math help to students by using virtual


pen and notebook
•In addition to these students could also listen to
recorded explanation given by a teacher online
•Benefit over a teacher- students could access at their
convenient time and place and can also see and hear
explanation as many times as he wants
LEARN HUB

•Acquisition of a majority stake in Savvica gave


access to Learn Hub
•It’s a social learning network where students and
teachers can interact, share data etc
ETEN

•Enabled students on advanced, scientific, and


personalized coaching from highly experienced
and acclaimed faculty at their home towns and at
lower costs
•Due to ETEN students at several places could
attend lectures of experienced faculties
simultaneously
BACKGROUND NOTE
 Planetvidya.com in 1999- provided with web
based study material , educational activities
& projects & internet links .
 Partnership with WIPRO in 2001, Wipro’s
Applying Thought in Schools( ATS ) program to
train teachers .
 In 2002, it formed a US – based subsidiary ,
EDUMATICS CORPORATION , to develop and
market its e - learning tech.
 In 2003, it launched its Educomp Smart Class
Content for private schools & ICT divison for
CONTINUED…..
 In 2004, it ventured into Asia - Pacific Region with
a pilot project in Cedar Girls High School,
Singapore.
 In 2005 ,it started with Online Tutorials for
teaching mathematics .
 In 2006, became a publicly held company with IPO
of 4 mn shares . it also launched mathguru . com and
also it also launched its first pre school , ROOT
TO WINGS in Delhi for children of 2 - 4 yrs .
 In 2007 , aggressive acquisition of stakes in
number of companies for expansion .
 In 2008 , 50 % equity stake in Euro kids
International ,
STRATEGIES

 EDUCOMP recognized scope and opportunity for providing IT
Enabled learning solutions in Indian schools in mid
90s . initially it concentrated on increasing awareness of
computers among students and teachers .
 EDUCOMP has two subsidiaries –
• 1 . EDUINFRA
• 2 . EDUMANAGE
Ø EDUCOMP deployed a trained program administrator at every
school that implemented smart class .
Ø Smart assessment system ( SAS ) was available for teachers
so that they could frame multiple choice questions to
assess students .
Ø BOOT MODEL
STRATEGIES
 It focused on acquisitions, acquired equity stakes in global
companies like Learning.com, Ask n learn pte ltd,to expand
its smart class product globally.
 For govt. schools , they adopted PPP strategy and also provided
content in regional languages..
 They partnered wit WIPRO & MICROSOFT and many NGO’S for
executing its teacher training program.
 It followed franchising route to expand pre schools.
 It handled issue of lack of good faculties at smaller locations by
VSAT enabled learning centers.
STRATEGIES
ANSOFF’S MATRIX!!!
PRODUCT DEVELOPMENT
EXISTING
NEW
EXISTING

MARKET PRODUCT
PENETRATION
MARKET DEVELOPMENT

DEVELOPMENT

W MARKET
DEVELPOMENT DIVERSIFICATION
E
N
SWOT ANALYSIS
• STRENGTHS
 First mover advantage
 Develop content in regional languages.
 Huge subscriber base
 Innovations- easy to understand.
 Expanded into developing educational products that
were employment oriented.
 low prices against competitors.
 Expansion through -Acquisition and joint ventures
abroad & integration and diversification strategies.
 Training for teachers acted as a barriers for new
entrants.
 Shortage of teachers and NCLB helped it in tapping
tutorial market (SES).



WEAKNESSES
 Requires trained staff – so less teachers
available.
 Devotion of time by female teachers.
 Govt. schools low spending on
infrastructure.
 Awareness about other products than SMART
CLASS.
 Dependency on EDUCOMP for technical
assistance.
 Changes require investment.
 Charges on per student basis.
• 1.dependent on no. students.
OPPORTUNITIES
 NCLB act of US.
 Emerging IT era.
 Lack of standardize and high quality
education in tier III towns.
 Shortage of over 2lakhs schools in country.
 Increased govt focus on education.
 Rising income of middle class segment &
educational priority for Indian parents.
 Analysts expected company to register
strong growth despite of economic
slowdown.
THREAT
 It’s a capital intensive business.
 Being an emerging and growing business it
invites competition.
 Analysts felt that payments from govt.
could be delayed.
 Risk of change in govt. policy.
 Gaining acceptance in tier II and tier III
cities.

RECOGNITION & REWARDS!!!
 Educomp wins NASSCOM Foundation Social
Innovation Honours-2010.
 Featured in BT 500 2009 list of most
valuable private companies in India .
 Ranks first in Education & Training in India’s
Best Companies to Work For 2009 .
 Emerging Franchisor of the Year 2008 .
 Featured in Forbes magazine's 200 Best
Under A Billion .
 Awarded CNBC-ICICI Bank emerging India
award as Company of the year 2005

ROAD AHEAD
 They created an competitive edge by providing
innovative products like Parent empowerment
program, Kindermusik.
 It plans to serve 15 million learners by 2010 &
aims to become top 5 K-12 education
companies worldwide by 2012.
 It is to expand it courses offered and include
business management ,hospitality and tourism
management to enhance employability.
 It plans to develop schools in collaboration with
real-estate developers.

ROAD AHEAD
 “ Contrary to popular beliefs education is
highly valued by people of all classes and
communities of India, therefore there is
increasing pressure from people at bottom
of the social pyramid for quality education
with a rising no. of families prepared to
spent large proportion of there household
incomes to provide high quality education
to their children and EDUCOMP hope to
facilitate this process….”
• -SHANTANU PRAKASH
THANK YOU