TITLE: GARDENIA

PREPARED BY: MARYAM ZULKIFLI (M091415510)

PRERARED FOR: MISS MARDZIAH BINTI MOHD ISA

INTRODUCTION
Gardenia Bakeries (KL) Sdn Bhd (GBKL) is a subsidiary

of a food listed company, QAF Ltd, who also operates

Gardenia Singapore, Gardenia Philippines and will soon
be opening Gardenia bakery in Fujian, China.

COMPANY PROFILE
In 1969, an American named Horatio Sye Slocumm was

sent by International Executive Service Corporation (IESC)

to East Malaysia to start a bakery. Mr. Slocumm brought
with 35 years of baking experience with one of Americas
leading chain of bakeries. Gardenia was born.

Gardenia Bakeries (KL) Sdn Bhd rolled the first loaf of

bread off its line in 1986. Within four short years, it became
the bread market leader with an astounding 99 percent
brand recall rate and 80 percent top-of-mind recall.

Gardenias range of products grew and evolved through

the years, becoming better and better with each step.
Leveraging on its brand strength, gardenia now produces a
variety of baked products to satisty consumers demands.

THE GARDENIA BAKERIES (KL)

Sdn Bhd OWNER
Name: Tan Sri Syed Mokhtar Shah

bin Syed Nor Al-Bukhary

The richest Bumiputra corporate
figure in Malaysia. With
involvement in diversified business
areas which include transportation
and logistics,plantations, property
development, defense
and armory as well as engineering
and power generation, he has a
net worth estimated to be US$2.90
billion according to Forbes, making
him the 8th richest Malaysian.

Halal Committee chart in Gardenia

 As an added measure to control and safeguard

our Halal status.

we have appointed an Independent Syariah
Advisor whom Gardenia could refer to in syariah
related matters

ADVERTISEMENT YEAR 1986

THE CORE ACTIVITIES

Gardenia has been actively involved in charitable causes.

Everyday, Gardenia delivers complimentary fresh bread to

over 61 charitable organizations like old folks homes,
orphanages and centres for the disabled, eight of which have
been on Gardenias delivery list since 1991.
Collaboration With NADI
As a responsible corporate citizen, we at Gardenia are doing
our part to help fight the obesity epidemic in Malaysia. We
are working closely with the National Diabetes Institute
(NADI) on the Fight Against Diabetes programme, a major
educational drive to bring public awareness on the
prevention and management of diabetes.

Dardenia With NADI

MARKETING
Price: Price of Gardenia products is from
RM 0.90 => RM 4.50

Product:There many type of

product in Gardenia.
European Cottage
Low Fat Fibremeal

Range
Toastem
Twiggies
Delicia
Fluffy Buns
E.t.c

Promotion:-

Place:-

Packaging and Branding:-

CONCLUSION
Eat Healthy, Stay Healthy
Eating healthy doesn't mean you have to say goodbye to
foods like nasi lemak, mee goreng or roti canai. With the
right plan, you can still enjoy your favourite dishes as long
as you have more healthy meals than less healthy ones.
Just remember to exercise, get enough rest and practise
a healthy lifestyle as often as possible. Dont wait till your
health deteriorates and diabetes sets in before you make
a change because prevention is always better than cure.

REFERRENCES
http://gardenia.com.my/wordpress/?p=152
http://www.gardenia.com.my/articles/2706E.html
http://www.gardenia.com.my/
http://youtube.com/

THANK YOU!