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which specializes
appliances.
Klein started
his career as
a peddler selling products to immigrants
from the Brazilian Northeast.
eleven states.
FOCUS
Brazils population was divided into affluent
lower groups.
Casa Bahia decided to serve lower income
BUSINESS MODEL
Credit financing was the core business model.
90% of the total revenue came from credit
sales.
To finance purchases customers required to
Contd.
The information was utilized by company to
TRUST IN
THE POOR
WAS THE
CRUX OF
CASAS BAHIA
PHILOSOPHY
Contd.
Aggressive marketing was considered
revenue on advertisement.
Sales were promoted using famous
singers
,actors
personalities.
and
television
clients creditworthiness
records for future reference
relationships
Aggressive marketing involving singers, actors & famous
personalities
Ideal location reduced costs & high profits
Operational management- cost cutting & economical
their purchases.
Moreover Casas Bahia kept the consumer spending active
business.
MNCs should view BOP markets as an unexploited opportunity and be
develop quality products and services, or and make available at lower cost.
customers.
Rachit Gulati
Yashdeep Sethi
Akhil Kashyap
Veni Sehgal