EFFECTIVE

COMMUNICATION
When somebodys presence does really make
itself felt,
it can refresh my inner being;
it reveals me to myself,
it makes me feel more fully myself
than I should be
if I were not exposed to its impact.
Gabriel Marcel

TOPIC OUTCOMES
After discussing this topic you should
be able to:
Understand the meaning of effective
and effective communication
Explain the dimensions and
attributes/characteristics of effective
communication

The Outlines
1. The definition of effective
2. Dimensions and attributes that
contribute to effective
communication.
10 Communicators attributes to
effective communication.
8 others that may contribute to effective
communication.

WARNING ~ EXPLICIT CONTENT

THE FOLLOWING PRESENTATION IS
INTENDED FOR EDUCATIONAL
PURPOSES BUT CONTAINS MATERIAL
THAT MAY NOT BE SUITABLE FOR ALL
VIEWERS.

VIEWER DISCRETION IS STRONGLY

ADVISED.

DEFINITION
Definition of Effective

adequate to accomplish a purpose;

producing the
intended or expected result.
Therefore, effective communication
can be defined as transmission of
meaning from one person to another,
as it was intended by the first person.
(Maznevski, M. L. and DiStefano, J. J. (2000). Global
Leaders are Team Players: Developing Global Leaders
through Membership on Global Teams, Human
ResourceManagement, Vol. 39, N. 2 & 3, pp.195-208).

Also..consider this
But it is also about minimizing
misunderstanding among a group of people
working towards a common objective, since
effective communication depends on the
degree to which the participants attach
similar meanings to the messages
exchanged (Gudykunst, 1998, p.27).
Gudykunst, W. B. (1998). Bridging Differences: Effective
Intergroup Communication. Thousand Oaks: Sage
Publications.

Unfortunately, in real life, effective

communication between people is difficult
because the meaning of words is often
understood differently by different people;
the same word may carry different
meanings as we attach meaning to
messages we construct and transmit to
others and also attach meaning to
messages we receive (Gudykunst, 1998).

In business, according to Sharma and Patterson

(1999), communications effectiveness refers to
formal, semi formal and informal sharing of
information in a meaningful and timely fashion
between a subscriber/customer and a service
provider with genuine empathy. The purpose of the
communication effectiveness is to educate the
customers and keep them informed about the
service offerings.
Sharma, N. & Patterson, G. P. (1999). "The impact of
communication effectiveness and service quality on relationship
commitment in consumer, professional services". The Journal of
Services Marketing, 13 (2), 151-170.

DIMENSIONS & ATTRIBUTES

TO
EFFECTIVE COMMUNICATION
Definition:
Dimension is aspect or scope
Attributes/attitutes is consider as a
quality or prominent characteristic of
the person, thing, group, etc.

10 Communicators
attributes to effective
communication.

Attentive - Pay attention

Are you listening to me? or most importantly

Are you paying attention?

Respect others
esteem for or a sense of the worth or excellence o
f a person, a personal quality or ability

Kindness
Be kind to others,
it will pay off..

Empathy
Empathy is a translation of the German term Einfhlung, meaning
to feel as one with. It implies sharing the load, or walking a mile
in someone elses shoes, in order to appropriately understand
that persons perspective.

Empathy

versus sympathy

Empathy is a feeling different from sympathy. When one is sympathetic, one implies pity
but maintains distance from another persons feelings.

SENSITIVE

Ask nicelysay please,

dont demand

Honest - sincere; frank

Dishonest?

Patience is a Virtue
bearing provocation,
annoyance,
misfortune, delay,
hardship, pain, etc.,
with fortitude and
calm and
without complaint, ange
r, or the like.

Assertiveness
Assertiveness is a healthy way of
communicating.
It's the ability to speak up for ourselv
es in a way that is honest and respectfu
l.

Beside That

8 other things that

contribute to effective
communication are:

CLARITY OF
INTENT AND PURPOSE/GOALS
INTENT
(the state of a person's
mind that directs his or her
actions toward a specific
object)

To share information,
data, knowledge, ideas,
emotions.
To educate
To propose solutions
To play and et cetera

PURPOSE/GOALS
(practical result, effect, or
advantage)

Sharing of experience
(thought, feeling or
knowledge)
Sharing attitude
Forming relationship
Selling products/goods
and et cetera

COMPLETE
MESSAGE/CONTENT

Consider 4W (what, who, when, why)

and 1H (how)
Simplification
Share definition of or explain specific
terminology or jargon
Great ideas, it has been said, come into the world as gently
as doves. Perhaps, then, if we listen attentively we shall hear
amid the uproar of empires and nations a faint flutter of
wings, the gentle stirring of life and hope.
Albert Camus

GOOD VERBAL
LANGUAGE
Do not
mumble

Pronounce
words clearly

Use concise
(direct, short,
simple)
language

Avoid
jargon

GOOD NON-VERBAL LANGUAGE

CHANNEL/MEDIUM

MEDIA RICHNESS

NOISE

Avoid environment that hinder

communication

ENVIRONMENT/CONTEXT

CONSIDER THE RECEIVER

Consider his/her attitude

 Pay attention to feedback

Response accordingly to request,
explanation et cetera
The greatest compliment that was ever paid me was
when one asked me what I thought, and attended to
my answer.
Henry David Thoreau

Thank you
and see you again