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McDonalds India
Submitted By:
Siddhant Agrawal
Products in India:
Mission Statement
Vision Statement
McDonald's vision is to be the world's best quick service
restaurant experience. Being the best means providing
outstanding quality, service, cleanliness, and value, so that
we make every customer in every restaurant smile.
Core Values:
We place the customer experience at the core of all we do.
We are committed to our people.
We believe in the McDonald's System.
We operate our business ethically.
We give back to our communities.
We grow our business profitably.
We strive continually to improve.
Business Strategy
Introduction of Vegetarian Burger in Indian Market such as
McVeggie and McAloo Tikki.
Targets some specific set of audience like kids, youth and the young
urban family.
Introduces new toys in Happy Meal every week to target the kids.
Special discounts and promotional offers are given to generate
more customers.
Happy Price Menu.
Business Environment
Suppliers
Competitors
Customers
Publics
Intermediaries
Corporate Social
Responsibility
Ronald McDonald House Charities (RMHC).
Commitment to Children.
Light up your life, Adopt a child
Educational workshops
Hand in Hand Saving Sight Programme.
Marketing Mix
Product
Place
Price
Promotion
SWOT Analysis
Strengths
Flexibility and Innovation in products
Supply Chain Management
Affordable Prices
Centralized Customers Support Service
Lot of restaurants across India
Weakness
Limited Menu
Inefficiencies in Home delivery
Global Warming
Negative Publicity
High Employee Turnover
Opportunities
Expansion
Out-of-Home Breakfast
Better Home Delivery
Environmental Friendly Packaging
Increasing demand for healthier food.
Threats
Religious and political confrontation.
Changing Customers preferences.
Threats of New Entrance.
Lawsuits against McDonalds.
Trend towards healthy eating.
PEST Analysis
Political
The business operation of an organization is always influenced by
the policies of state and its government.
In India, McDonalds business is also under the control of
governments rules and regulations
The main issue of controlling food business is health and other
issues are license, employee laws, tax issues etc.
Political instability of local state is also affects McDonalds business.
Economic
All companies are affected by ongoing global economic slowdown.
McDonalds India faces different scale of tax and revenue
measurement.
McDonalds also faces difficulties because of international currency
fluctuations especially in its global food distribution.
Local economical condition is also responsible for affecting
McDonalds operation.
Social
The life style of people is being changed and the demand of this
change affects McDonalds.
In India, Hindu people prefer vegetable, Muslim people avoid pork.
To fulfil the customers expectation, McDonalds needs to research
the market and also needs to provide effective food menu.
Technological
The impact of technological innovation is also considerable to meet
the customers expectation.
As all existing food chains for instance, KFC, Pizza Hut etc, compete
each other, McDonalds has to ensure the all technological access
to influence the customers.
Modern and speedy distribution channels, easy and quick payment
facility, customer entertaining equipment in store, wireless internet
facility in all stores etc. can help McDonalds to keep on its success.
Achievements
The Most Respected Company for four consecutive years (20032006) in the Food Services sector, by Businessworld.
The Most Preferred Fast Food Outlet 2006 & 2007 by Awaaz
Consumer Award hosted by CNBC.
Star Retailer the Consumer Way, Food Services Retailer of the
Year 2006 & 2007, 2008 by Franchise.
Retailer of the Year Award for catering services (2004-2006) at the
Images Retail Awards.
Competitors
Subway
Kentucky Fried Chicken (KFC).
Venkys.
Pizza Hut.
Dominos.
Locally owned fast food restaurants.