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Kody Harper
Jie Lian (Jet)
Enkhtamir Otgondemberel
Jon Hoffart
Stephen Ngunjiri
History
History
$50,000
$46,770
$50,703
$53,016
$48,911
$40,000
$30,000
$20,000
$19,843
$10,000
$0
2008
2007
2006
2005
2004
Current Profile
9th Largest retailer
Annual Revenue $50 billion
Operates 3,900 retail outlets
Future Profile
Develop online sales
Lower prices
Sell more private label products
SWOT Analysis
Strengths:
Merger of Kmart & Sears
Adaptation of sales strategies
Strategic store location
Weaknesses:
Executive departures
Poor sales
SWOT Analysis
Opportunities:
Venture into foreign markets
Innovation and mergers
Increase private labels
Threats:
Competition
Decline in customer demand
Depression of equity market
Industry Analysis
Retailer type
Department Store
JC Penny, Macys, Sears
Discount Store
Wal-Mart, Target
Off-Price retailer
Ross
Specialty Store
Home Depot
Industry Analysis
Current Profile
12% of employment in US
3.8 trillion in sales revenue in 2009
Wal-Mart 404 billion in 2009
Industry Analysis
Global Department Stores Market Share: 2008
10%
8%
6%
5%
71%
Sears
Macy's
JC Penny
Kohl's
Other
Industry Analysis
Global Department Stores Market Segmentation: 2008
Homewares; 12%
Industry Analysis
Future trend
E-Commerce
Product Cycle
Demand
Competitors
Kohls Corporation
Kohls Corporation
Formed in 1962
Middle income group of people
Family oriented products
1,000 stores in 48 states
126,000 employees
16,389 million revenue in 2009
322,000 employees
Revenue exceeded
71,000 million in 2009
Traditional Store
Hands on experience
Compare products
side-by-side
Online Stores
Open 24/7
Customization
Complements
Sears.com
Mobile Devices
Sears2go
Applications
iPhone
Blackberry
Different Types
Appliance
Electronics
Fitness
Commercials
Short-term
recommendations
Web site
language options
TV advertisement
Long-term recommendations
Expansion to
emerging markets
Efficient
distribution
channel
Integration of
brands
Conclusion
Focus on recommendations