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COFFEE
COMPETITOR ANALYSIS
The Biggest Competitors for CCD are :
BARISTA
CAF MOCHA
QWICKY
COSTA COFFEE
JAVA GREEN
CAF PASCUCCI
MARKET SHARE
15%
Others
Barista
Indirect Competitors
MC DONALDS, HALDIRAM
LOCAL CAF SHOPS
Global Competitors
STAR BUCKS
60%
25%
CCD
7PS OF MARKETING
Product
Indian taste.
Price
Place
o
Promotion
Process
People
Physical Evidence
Logo
CUSTOMERS PRIORITY
Factors considered while selecting a coffee shop
Quality of Services
Pricing
24%
42%
11%
11%
13%
Location
Ambience
RE-BRANDING
OLD LOGO
NEW LOGO
RE-BRANDING
REFRESHING
ALTERNATIVES
EATABLES
HOT COFFEE
GRANITAS
MELTING MOMENTS
ESPRESSO
MACCHIATO
CAPPUCHINO
CAF LATTE
CHOCOCINNO
CAF MOCHA
BLOOD ORANGE
COOL BLUE
PINEAPPLE CRUSH
EMERALD ICE
RUBY SURPRISE
BANANA n WALNUT
CAKE
CHOCOLATE DOUGHNUT
COOKIES
MARBLE CAKE
INTERNATIONAL
COFFEE
SMOOTHIES
ICE CREAMS
COLOMBIAN JUAN
VALDEZ.
KENYAN SAFARI.
MANGO COLADA
STRAWBERRY COLADA
VANILLA
CHOCOLATE
SEASONS BEST
COLD COFFEE
CREMOSAS
QUICK BITES
SWEET MINT
COLD SPARKLE
BRANDIED BANANA
TROPICAL ICEBERG
LITCHI
GINGER SPICE
PINE COLADA
SAMOSA
PUFF
PIZZA
KATHI ROLL
ONLINE SALES
INTERESTING FACTS
CONCLUSION
Thank you