Apple Inc.

Poenaru Alexandru Cristian

Apple Inc.is an Americanmultinational

corporationheadquartered
inCupertino,California, that designs, develops,
and sells consumer electronics, computer
software, online services, and personal
computers.

Apple was founded bySteve Jobs,Steve Wozniak,

andRonald Wayneon April 1, 1976, to develop
and sellpersonal computers.
It was incorporated asApple Computer, Inc.on
January 3, 1977.
It was renamed as Apple Inc. on January 9, 2007,
to reflect its shifted focus towardsconsumer
electronics.

Mission
Statement

"Apple is committed to bringing

the best personal computing
experience to students,
educators, creative professionals
and consumers around the world
through its innovative hardware,
software and Internet offerings."

Vision
Statement
We are committed in
producing high quality
products and providing high
quality service thus setting
high industry standards for
other competitors.

Evolution of the Apple Inc.

logo

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The Beginning

Apples history starts with the story of

Stephen G. Wozniak and Steven P. Jobs, young
and exceptional people who began building a
computer in their garage and launched the
microcomputer revolution.

APPLE I
On1976,

April 1
released the Apple I
(for 666$) and started
Apple Computers
Had 8 KB of RAM
It was box wood-made
with a basic
motherboard inside.

APPLE II
In

1977, Apple II was

released for 1298$
Had color graphics a
first for a personal
computer
Floppy disk drive added
Supported the BASIC
program
Had 64 KB of memory
And with a software
called VisiCalc which
was Apple's "killer
application"

APPLE III
Released

May 1980
Had 128kb of RAM
Designed for
business
Cost- 4300$
Had lots of problems
didnt do well.

LISA
Released

in 1983
Became the 1st
personal computer
sold to the public
with a GUI
Commercial failure
due to high price
tag (almost
10,000$) and
limited software it
could run

The Intro Of Macintosh

Introduced

in 1984
128kb memory
Motorolas 68000 CPU
Sold for 2495$

Macintosh Portable
Apples

first attempt at
a portable computer
Released in 1989
8 MB RAM
40 MB Hard drive
Clunky, slow
6500$
Failed in market.

More Portable Efforts

Power book 100
Released in 1991
40mb Hard drive
8mb RAM
2500$
Helped Apple to
get some revenue
Established layout
of the computer

Desktop Evolution

The iMAC
Released in 1998
Released in 2007
2 USB ports
RAM: 4 GB
4 GB hard drive
320 GB hard drive
256 MB RAM
All in 0ne computer

Laptop Evolution
MACBOOK AIR
2

GB memory
120 GB hard drive
1799$

iPod
On

October 23, 2001

Apple released theiPod
CPU: Samsung ARM and
Apple A4
5GB hard drive that put
"1,000 songs in pocket
From 2nd Generation iPod
software works with
Microsoft Windows

iPhone
The

iPhone is the line

of Smartphone's
designed & marketed
by Apple inc.
Runs on Apple iOS
operating system
The 1st gen of iPhone
was released on June
29, 2007
Multi-touch screen

iPad
tablet

PC
Released on April 3,
2010
Processor: A4
256 MB RAM
Bluetooth and Wi-Fi

iCloud
In June of 2011,
Apple unveiled its
new online storage
and syncing
service for music,
photos, files and
software -iCloud

Apple Inc. Competitors

Apple has many competitors like in computers

Apple Inc.
Competitors
In smart phones
industry

Apple Inc.
Competitors
In tablet
industry

Current product line

iPad Air 2 and

iPad Mini 3

iPhone 6
and 6 Plus

iPod Touch, iPod

Nano and iPod
Shuffle

iMac and iMac

Retina 5K

Apple TV

Mac Book Pro

and Mac
Book Air

Advertising
Apple's

first slogan, "Byteinto an Apple", was

coined in the late 1970s
"1984" is the title of the television commercial
that launched the Macintosh personal computer
in the United States, in January 1984, during a
break in the third quarter ofSuper Bowl XVIII
In 1985 the "Lemmings" commercial aired at the
Super Bowl, but it was not as successful as
1984

In

the 1990s Apple started the "What's on

your PowerBook?" campaign, with print ads
and television commercials featuring
celebrities describing how the PowerBook
helps them in their businesses and everyday
lives
From 1997 to 2002, the slogan "Think
Different" was used in advertising campaigns,
and is still closely associated with Apple
"Switch" was anadvertising
campaignlaunched by Apple on June 10, 2002

In

2006, Apple released a series of twentyfour "I'm a Mac, I'm a PC" advertisements as
part of their "Get a Mac" campaign. The
campaign officially ended in 2010
Apple debuted a new series of ads during
television broadcasts of the2012 Summer
Olympics opening ceremony. The ads
portrayed people in everyday situations
being assisted by an employee from the
company'sGenius Bars

Brand loyalty
Apple's

high level ofbrand loyaltyis considered

unusual for any product
Apple Storeopenings can draw crowds of
thousands, with some waiting in line as much as
a day before the opening
Fortunemagazine named Apple the most
admired company in the United States in 2008,
and in the world from 2008 to 2012

Boston

Consulting Grouphas ranked Apple as

the world's most innovative brand every year
since 2005
John Sculley toldThe Guardiannewspaper in
1997: "People talk about technology, but Apple
was a marketing company. It was the marketing
company of the decade.
On September 30, 2013, Apple surpassedCocaCola, becoming the world's most valuable brand
in the Omnicom Group's "Best Global Brands"
report

Best Global Brands 2014

Home page:
The Apple websitehome pagehas been used to
commemorate, or pay tribute to people/events:
2013:Nelson

Mandela
2011:Steve Jobs
2010: Jerome B. York
2005:Rosa Parks
2003:Gregory Hines
2001:George Harrison

Acquisitions
1997
2000
2001
2005
2009

NeXT ( OS X,iOS), 404 mil. $

- SoundJam MP ( iTunes)
- Bluefish Labs ( iWork)
FingerWorks ( iOS)
- Lala.com ( iCloud,iTunes Match) 17 mil.

$
2010 Siri ( Siri)
2014 - Beats Electronics ( iPhone,iTunes) 3 bil.
$

References
Apple

Inc.."1984NewsweekMacintosh ads
"Apple - Diversity - Inclusion inspires
innovation.
http://www.apple.com/
Wozniak, Stephen."Homebrew and How the
Apple Came to Be
http://en.wikipedia.org/wiki/List_of_mergers_and_
acquisitions_by_Apple

Thank you for your attention!