SAFETY

TALK
December 2015
Courtesy By : Nosharwan Khalid

CORPORATE
IMAGE

CORPORATE IDENTITY
Visual manifestation of the company reality as conveyed
through the organisation name, logo, motto, products, services,
buildings, stationery, uniform and all other tangible pieces of
evidences created by the organisation and communicated to a
variety of consistencies
(Paul A.Argenti, 2007)

C O R P O R ATE I D E N T I T Y M E D I A

Product
Price
Logos
Name
Stationery
Brochures
Signs

Visit cards
Buildings
Uniforms
Sponsorship
Packaging
Work environment

Corporate Image in Relation to

Corporate Identity

m
Co
m

ism

un

l
bo

ic
at
io

m
Sy

Corporate
Identity

Behavior

Corporate Identity

Corporate Image

PROCESS

Corporate
Identity

Individual
Interpretation

Corporate
Image

CORPORATE IMAGE
An image is the set of meanings by which an
object is known and through which people
describe, remember and relate to it. That is
the result of the interaction of a persons
beliefs, ideas, feelings and impressions
about an object. (Dowling, 1986)

Corporate image is the perceived sum of the

entire organization - its objectives and plans.
It
encompasses
products,
services,
management style, communications activities
and actions around the world.
(G.A. Marken)
Image is a perception of the organization by
public.
(BERNSTEIN,1984)
When having to choose similar products, 9 out of
10 consumers base their decisions on the
image of the company.
(MACKIEWICZ)

RE ASONS FO R IM AGE
MANAGEM E NT

There is a direct relationship between a positive image

and profitability.

General promotion
value

Aid in relations with

community/governme
Encourage favorable
nt
behavior towards
Serve corporate
organization
objectives
Build sales
Create position in
Attract shareholders
industry
Attract and motivate
employees/build morale Can demand premium
prices

Corporate identity is not a minor tool, Its a central component to the strategic management
9
process

TODAYS SITUATION
PEOPLE BUY THINGS TODAY, NOT JUST BASED ON QUALITY
AND PRICE.
Programs such as TQM and ISO 9000 have worked
Organizations need new differentiators, new USPs (unique
selling propositions)
Advocacy advertising
Green advertising

10

SOME CORPORATE IDENTITY LOGOS

SAFETY AGENDA

FIRE DRILLS

VS REAL FIRE

REASONS TO SAY NO TO THE FIRE DRILL

The Emergency is Not an Emergency

REASONS TO SAY NO TO THE FIRE

DRILL
The
Fire Drill is Worse Than the Fire
Many people panic when a fire drill happens. All current work gets dropped
and much time is lost running around figuring out how to deal with the issue.
But, we often forget about the impact of all the work that gets derailed.
Sometimes,putting out the fire actually costs more than the fire itself.
Putting Out the Fire Covers up the Lesson Learned
Sometimes the efforts to put out the fire covers up the lesson to be learned.
Often, what caused the fire drill in the first place is lost during the subsequent
efforts to extinguish the fire.

REASONS TO SAY NO TO THE FIRE

DRILL
Sometimes Things Need to Fail
This is tough, but true. Sometimes things need to fail.
Many companies are guilty of constantly covering up their problems. Their
reactions cover up the failures in either process or people that are causing
the problems.
If things do not fail, they do not get addressed. If a broken process is
constantly worked around, it never gets fixed.
Problems that are hidden, or worse ignored, can ultimately lead to bigger
disasters in the future.

WATER IS A GLOBAL ISSUE

I N PA K I S TA N , M A N Y L A C K A C C E S S
T O C L E A N D R I N K I N G WAT E R A N D
H AV E T O WA L K F O R M I L E S I N
O R D E R T O G E T WAT E R F O R T H E I R
FA M I L I E S . P A K I S T A N A L S O L A C K S
THE MONEY AND RESOURCES FOR
WAT E R M A N A G E M E N T S O P O L L U T I O N
HAS BECOME A PROBLEM.

HOW TO GREEN YOUR WATER?

NO DRIPS A DRIPPING FAUCET CAN WASTE

20 GALLONS OF WATER A DAY.
NEW FIXTURES CAN IMPROVE WATER
EFFECTIVENESS.
CULTIVATE GOOD WATER HABITS SUCH AS
TURN OFF THE WATER WHILE BRUSHING
YOUR TEETH.

 Harvest your rainwater Rainwater can be used like

regular water on your tap!
Reuse water, for example greywater can be used for
watering plants.
Keep your eyes open Report broken pipes, open
hydrants, and excessive waste.
Take a shower instead of a bath. Bath will cost four times
more energy.