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BUN()
AMZAR()
IFFA ATIQAH ()
AZRIN ASYRINI BINTI MOHD ATHZAHA (62211115694)
1. FRANCHISING
Achieve the rapid and low-cost market expansion
Inflow of franchise fees
Achieve global presence quickly
Reduce the risk and cost of doing business via
franchising
Establish as master franchisee in other markets
laws
and
regulations
implied
on
franchising
The
franchisor
shall
satisfy
the
'2+1'
2.EXPORTING
Mode of entry to expand to other countries.
Success to expand its brand
Commenced the first export of 'OLDTOWN'
brand
of
3-in-1
instant
coffee
mix
to
singapore in 2001.
Success to expand the export markets to over
13 countries
STRATEGY
APPLIED TO THE
COMPANY
1.Product Strategy
2.Major Brand Strategy Decision
3.Pricing Strategy
4.Promotions
5.Place
Product Strategy
Product Classification
Product and Service Decision
Pricing Strategy
Skimming pricing
Implement the competitive pricing in order to gain
the competitive advantages and market share
Promotional pricing strategy
Temporary reduce the price to attract more
consumers.
Promotions
Serving the coffee in package to be selling in
those supermarket and convenience stores
Advertising on facebook to advertise their new
outlet's location as a reminder to customers.
Place
Using direct channel to establish a sales contract
by carries goods
Using retailer channels
Selective distribution of channel intensity as a
market coverage strategy
Strategic location
1. JOINT VENTURES
Establishment of a firm that is jointly owned by
two or more otherwise independent firms
With chatime in Australia
Getting local partner's knowledge
Will face lots of barrier to entry to the new market
Costs and risks of opening a foreign market are
shared
2. STRATEGIC
ALLIANCES
As an entry mode to foreign countries
With China
China businesses are stable and growing
Intends to replicate the popularity of its coffee
brand