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INTRODUCTION
Values represent basic convictions
that, a specific mode of conduct or
end state of existence is personally or
socially preferable to an opposite or
converse mode of conduct or end state
of existence.
They contain a judgmental element and
in that they carry an individuals ideas
as to what is right, good or desirable.
Types of Values
Rokeach value survey (RVS) consist of 2
sets of values, with each set containing
18 individual value items.
1. Terminal Values: Refers to desirable end
state of existence. These are the goals
that a person would like to achieve
during his or her life time.
2.
Instrumental
Values:
Refers
to
preferable modes of behaviour, or
means of achieving the terminal values.
Importance of values
Values are important to OB because
*They lay foundation for understanding
attitude and motivation because
they
influence our perceptions.
Ex: We join an organisation with an
expectation
(that is the value), if
expectation are not
existing then
values does not exist and
there is
also a change in motivation and
attitude.
1.
2.
3.
4.
5.
Belief
Belief
Attitude
Attitude represents the cluster of beliefs,
assessed feelings and behavioural intentions
toward a person, object or event.
Attitude are evaluative statements- either
favorable
or
unfavorableconcerning
objects, people or event. They reflect how
one feels about something.
Attitude are acquired or inherited?
Acquired.
Beliefs
Attitude
Feelings
Behavioural
intentions
Behaviour
Emotion
Emotion
al
al
episode
episode
Formation of attitude
Attitude are acquired from:
1. Direct experience: Personally rewarding or punishing
experience with an event, object or person.
Ex: Promotion for a person with in 6 months of
joining.
2. Association: Attitude formation due to association of
one object towards other object.
Ex: Problem with one product in a brand would lead to
associating other products of the brand also having
problem.
3. Family and peer groups: If parents have a positive
attitude towards an object and the child admires his
parents, he is likely to adopt a similar attitude, even
without being told about the object and even without
having direct experience.
Ex: Father smokes- child form an positive attitude on
smoking
Organisational
commitment:
This
can
be
understood as ones identification with his/her
organisation and feels proud of being its employee.
Turnover and absenteeism are low when employees
have organisational commitment.