Académique Documents
Professionnel Documents
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Management
Alan Shapiro
7th Edition
Power
Points
by
J.Wiley
& Sons
CHAPTER 1
Introduction:
Multinational
Enterprise and
Multinational
2
CHAPTER OVERVIEW:
I. The Rise of the Multinational
Corporation
II.
The Internationalization of
Business and Finance
III.
Multinational Financial
Management:
Theory and
Practice
3
MARKET SEEKERS
produce and sell in foreign markets
heavy foreign direct investors
representative firms:
IBM
MacDonalds
Nestle
Levi Strauss
COST MINIMIZERS
seek lower-cost production abroad
motive: to remain cost
competitive
Texas Instruments
Intel
Seagate Technology
10
13
14
15
17
19