Project Design

by

Veera Karthik Gonagundla

SWARNI Starts with a story :

A famous Zen master asked his student to construct a shelter
for them. The student took 4 months and finally constructed a
beautiful House. Then,
Master : This is an amazing construction. But I want you to
demolish
everything as soon as possible.
Student : Ive worked so hard for it. Why to see its end before
reaching its
purpose ?
Master : Good Question. One day even you too will come to an
end. Are you working today to really reach the purpose of
your Life ? Did you
ever think of reaching your purpose of
Life before your life ends ?
This insightful story inspired to give birth to

Our Vision :
To see every innovative idea for Human
betterment be addressed effectively on a
single platform and inculcate the effective
leadership into the young generation.

Mission:
1. Promote Social Entrepreneurship in India.
2. Identify the Innovations which can generate the greater
social impact.
3. Design the sustainable Service model.
4. Educate the need for Social Entrepreneurship and
encourage the
Young social leaders.
5. Inculcate the best leadership qualities and Human Values
in the young generation.
6. Revitalize education in human values.
7. Initiate and implement the social activities with the best
practices.

Objectives :
1. Conduct the State-level competition inviting the
papers on Innovative ideas for Human Betterment.
2. Implement the top Innovative Ideas which can
generate a great social impact with the least
financial inputs and the least intake of volunteers.
3. Inspiring the young generation to be the leaders
and take the activity forward., providing all the
legal and financial inputs required.

Program Structure:
Praxis-1
1.

Build an online portal :

1.

To identify SWARNI as a global society.

2.

To network with different NGOs, management of different

colleges and students (members).

3.

Build an online Forum for the public discussion on different

ideas that can be implemented.

4.

To develop a common medium for public interaction.

5.

To update the latest news and with ongoing activities

under the Society.

Praxis-2
2. Build the core team of SWARNI :
1. Interact with the students of the few selected colleges
and identify the active team players.
2. Recruit on-board the members (The Program
coordinators).
2. Conduct workshops and regular meetings regarding
the awareness of the activity and its aims and objectives
to the identified team.
3. Get the venue for organizing the state-level competition
for presenting the Innovative Ideas for Human
betterment.
4. Get the Activity partners for the state-level event.

Get the enthusiastic sponsors for the event, with the help
of recommendations, media and private institutions in and
around Hydearabad.
Conduct different workshops and market the activity in
different Engineering and 2-tier & 3-tier Management
colleges through out the state., to inculcate interest and
awareness about the activity, in the students of various
colleges.
Conduct the state-level competition for the Innovative
Ideas for Human betterment in the sectors like Child Care,
Education, Infrastructure, Human values, Rural
development, Domestic Employment, Student Profile
development, etc.

Screen all the papers thoroughly and release the first

shortlist of the selected papers. The papers are selected
based on the following criteria.
- Innovative, Sustainable feasible plan,
- Generates greater Social impact,
- Involves least financial inputs,
- Requires least number of volunteers.
Praxis-3
The Submitters of the selected papers will be called for
the presentation of their social plan, at the selected venue.
The best few plans will be selected based on the above
criteria. Winners, runners and consolations are announced.

The winners and runners will be awarded mementoes and

Certificates.
The Best few ideas will be called for a personal interview
by the respective panelists and the Board members.
Praxis-4
Based on the capability of the winner of the presentation,
the presenter is offered a role of Activity Manager in the
society, to implement the idea that he presented. And the
activity gets implemented.
If the presenter is not in a position to implement, the plan
will be adopted by the society for its implementation engaging
the available active team volunteer as an Activity manager for
that particular Activity (plan).

Method of Execution:
1.

Validate the Business Plan from the top B-Schools

Entrepreneurship cells (like NSRCEL in IIM-B) and the
honourable Business persons.

2.

Analyze a few factors like the risks involved, feasibility

Index, Social Return on Investment (SROI),
implementation and dormant periods etc.

3.

Fill in all the requirements : financial, legal, HR, Govt.

policies etc.

4.

Collect volunteers interacting with different media,

networking sources, different colleges, different NGOs
etc.

5.

Manifestation of the innovative plan.

The SWARNI Team:

President :

Veera Karthik Gonagundla

( IBM India Pvt Ltd )

Vice-President :

Mahesh Masade
( IBM India Pvt Ltd )

Secretary :

Hari Pavan Mallepaddi

(Infosys Technologies Ltd )

Trustee :

Vamsi Krishna Gadamsetty

( Nisum Technologies Ltd )

And Executive Committee members.

Organization Chart :
The Board Members
Young Leaders

Young Leaders

Activity Manager Activity Manager Activity Manager

Volunteers
Service Recipients

Volunteers
Service Recipients

Volunteers
Service Recipients

Social Challenges to be addressed :

Majorly the Society would be concentrating on the segments
like,
- Child Care
- Education
- Domestic Employment
- Rural Development
- Health and Safety
- Infrastructure
- Human Values

Scope and Potential :

India is a developing country. It has many social issues to be
addressed like:
Education gap between the rural education and Urban education
system
Lack of awareness regarding the career opportunities after their
education.
Lack of motivation and encouragement for the manifestation of
any new Idea.
Fear to explore the new arena of career and employment.
Fear of failure.
Lack of proper infrastructure, drinking water supply, malnutrition
etc.
..

Opportunity:
Every problem that the Human race faces in its day to day
life is an opportunity to think for an innovative measure to
construct an effective and sustainable solution for it.

Social Impact that can be generated:

1. A platform is established for sharing any social cause.
2. The need for social entrepreneurship is well understood by the
youth.
3. Entrepreneurial skills and leadership skills are well developed
among the graduates of India.
4. Many Young Social Entrepreneurs are created.
5. The Human Values are well imbibed in all the members of the
society as well as among the recipients of the service.
6. The innovative social ideas are well addressed to be implemented
efficiently and effectively.
7. Based on each of the event conducted, greater social impact is
seen in the society, which can also be adopted by other NGOs and
spread the idea world wide.

Research needed to be done:

Still the research is needed to be done on the following:
-- Understand the social volunteering in India and the ways to
develop it.
-- Methods to improvise the way the NGOs are run in India.
-- Methodology to inculcate the Leadership skills and the
Human values among every individual.
-- Develop a unified NGO system Conduct an NGO meet
once and discuss with all the heads of NGOs, which way we
can work together for the better results Develop synergy.

Yet to be documented:
Competitive Assessment:
Risk Analysis:
Financial Analysis:
Costs:
Operational Resources:
Social ROI:
Way Forward: Expansion :
Membership:
Direct & Indirect benefits:
Marketing:
Administration:
Operation Strategy