Académique Documents
Professionnel Documents
Culture Documents
PRESENTED BY
STUDENT NAME
STUDENT ID
QAIM ALI
57512
WASEEM AHMED
57236
JAMAL ELAHI
MAISAM MUSTAFA
57373
57237
COMPANYS PROFILE
Q-mobile launched in 2008 as local mobile
COMPANYS MISSION/VISION
VISION:
The companys vision is to develop path
MISSION:
To become no:1 in market
PEST ANALYSIS
POLITICAL FACTOR:
Political factor includes government regulation and
legal issues. For example: tax policy, employment
law, political stable, trade restrictions
Q-mobile keeps in mind this entire factor while
functioning of the organization take place
ECONOMIC FACTOR:
Q-mobile also considered the economic factor that
effect purchasing power
Economic growth, rate of inflation
SOCIAL FACTOR:
Q-mobile have to learn the condition of the
MARKETING MIX OF Q
MOBILE
It is a combination of marketing tools that a
PRODUCTS
There are many products of Q Mobile, these
are:
PRICE
Q-mobile is offering different products at low
prices to compete their competitors:
Noir A1 Rs. 7700/=
Noir A2 Rs. 9000/=
Noir A3 Rs. 8300/=
Noir A5 Rs. 11000/=
Noir A6 Rs. 12500/=
Noir A8 Rs. 14400/=
Noir A10 Rs. 17600/=
PLACE
Q-mobile company deliver its all products
PROMOTION
Promotion is the key element of marketing
ADVERTISEMENT
WEAKNESS:
Less promotional activity
OPPORTUNITIES:
Q-mobile has a large market in Pakistan. Mostly
THREATS:
Unstable political condition in the country by
intense competition
Nokia
Samsung
LG
SEGMENTATION
DEMOGRAPHIC
AGE
I.
II.
III.
IV.
17-25
25-35
35-45
45-50
.GENDER
I.
II.
Male
Female
.INCOME
I. All income groups
GEOGRAPHIC
Country: Pakistan
City: Karachi
Location: North
Nazimabad
Universities: Paf-Kiet,
Preston, Iqra
OCCUPATION
I. Students
II. Professionals
III. Management and
Administrative staff
PSYHCOGRAPHIC
I.
II.
III.
IV.
Social class
High class
Middle class
Lower class
TARGETING
LOCATION
AGE DISTRIBUTION
17 - 25
25-35
Nazimabad campus
GENDER
Both males and females
OCCUPATION
Students
SOCIAL CLASS
Lower and
middle class
Q-MOBILE POSITIONING
Reliable product against cheap price with high
quality
PRODUCT CLASSIFICATION
SHOPPING, CONVENIENCE, SPECIALITY,
UNSOUGHT
Q-Mobile NOIR is both convenience and
products
PRICING STRATEGY
Need: The product which having good quality
PROMOTION STRATEGY
Advertisements
Flyers
Panaflex
Taking online orders
Radio marketing
INTRODUCTION OF OUR
NEW PRODUCT
It is a very unique product in tablet categories
PRICE
Product price low and obtain maximum profit
on spare parts.
Set price at 10% below market leader
Reduce price of product to maximize sales (to
allow increased production and reduce unit
production cost).
We have decided to set up price of our
product for Rs. 20,000
PLACE
This product is starting from Karachi
We are trying to spread it in all over the
PROMOTION
We can promote our product through famous
actors
We can promote our product through media
It can be promoted through internet, bill
boards, newspapers, magazines and
pamphlets
SWOT ANALYSIS
STRENGTH:
We have made our product with hard working
In a peaceful environment
Took advice from our seniors
WEAKNESS:
Customers are unaware of that product
Less promotional activity
OPPORTUNITY:
Q Tablet has a large market in Pakistan. Mostly
THREAT:
Q Tablet has a lot of competitors who are also