GROUP NAMES

NIDA ZAFAR
HIRA ABIDI
HABIBA
AHSAN
AMMARA
PRESENTED TO
M/S AYESHA FAROOQ

FRUIT CHIPS LAUNCHING IN

NAHEED SUPERMARKET

TRO
TROOF
OFNAHEED
NAHEEDSUPER
SUPERMARKET
MARKET: :
Naheed super market is the family owned departmental
store.
A large store because provide good quality for these things
like clothes, foodstuff and so on.

Thats why consumer dont go any where mostly prefer

this store. This newly opened store. Has contain
different types of products in different categories and
fulfill the customer needs And wants. And this super
mart providing the beat services at any time. This store
provide good quality at cheap cost . We have different
discount packages for Different customers on different
occasions. Naheed super market launching a new
product Fruit chips . Invested a very huge amount to
launch this product. Further our employees Of this
Naheed super market have ability to how
communicate and deal with customers. Our store like a
family because our employees opinions to different
customers. By the opinions ,We improve product
according to the customer needs and wants . And
Problems to solve the customers. And this store
divided in different floors.

FIRST FLOOR:
Food stuff (Fruits ,sneakers or else
vegetable Section
Groceries and cereals
Perfumes
Fresh meat section
Hand Bags

SECOND FLOOR:
Ladies Fabrics
Ladies and Gents garments
Watches
Shoes
Accessories

THIRD FLOOR:
Jewellery
Medicines
Baby products
Sportswear
Furniture
Cosmetics ,health and Beauty products

LAUNCHING A NEW PRODUCT

Super Crunchy Fruit Chips

Wonderful anytime for when you feel like to experience

Excellent about Snacking on amazing crispy &crunchy

INTRODUCTION
In the current area each person have no
point in time to peelings of fruits also
get it to achieve rule thats why we are
provide fruit energy as well give the
nutritious which complete together the
obligation power along with vitamin.
We are launching fruit chips. Fruits
chips means that fruit chips are
in a packet form without peeling
off .we have just cut it them in to
the form of slices of fruits. We have
launching in the different flavor
which are banana, apple, pineapple,
mango, strawberry. We have
launched this product in a Naheed

Values
We are presenting ambitious, principles led. All
through varying period, our even principles have
encouraged us to be pioneer in production and in
commercial accountability. They help make sure we
are conceited of our corporation and are significant to
our interior reason of create health in addition to
wealth amongst the nations so that they can survive
extended.

PERFORMANCE
We are fanatical about winning. We struggle
in a rough & tough but fair and true system.
We are motivated, punctilious as well as
hard worker and build the majority of our
ability. We are organized to get risk in
addition to do something with tempo.
Quality
We set excellence as well as wellbeing at the spirit of
every one of our behavior our products, our
public, our partnership and our presentation
moreover performance .

Goals/Objectives
Strategic planning is a tremendously significant business act. It
is in addition important in the public sector region such as
education. It is skillful widely casually in addition to officially.
Strategic planning in addition to effect process is made-up to end
with objectives along with a roadmap of ways to achieve them.
The objectives of strategic planning tools like official training is
to add to specificity in business process, primarily when earliest
in addition to high-stake performance are apprehensive.
Advertising is method in which we learning about fundamentals
of promotion or else marketing values We have chosen to launch
a product for our project report as well as our product is FRUIT
CHIPS. Our product contains slices of fruits in shape of chips, as
far as distress to Pakistani peoples we want prepared made food
which bring out power, as well as every one have to eat fruit to
achieve upper limit level of power and vitamins.

MARKET TARGETING
Fewer amount but additional profit similar to elevated
experience and energetic fruit chips. Company foodstuffs are
bring in level, create well deliver and converse the preferred
place achieve In Market target, an association decide which
marketplace segments to go from beginning to end. Even as
responsibility that, it has to appear at 3 factors:
1. Segment size and development
2. Segment structural pleasant appearance
3. Company Objectives.
Subsequent to evaluate the 3 factors and friendship choose the
section to go into.
We have selected:
Age: 2 years and so on
Social Class: all the classes

DESIGNING OF
FRUIT CHIPS PACKET
DESIGNING SHOWS THE
LOOKS OF A BRAND AS WELL
AS THE USAGE OF THE
PRODUCT.SINCE THEY ARE
BAKED SO THEY ARE
CRUNCHY LESS CHEWY AND
JUICY BECAUSE THEY ARE
FIRSLTY DRIED AFTER
PEELING OFF THE FRUITS

PACKAGING OF PACKAGING
NATURAL
INCLUDES THE WRAPPERS OR
CONTAINERS FOR ANY KIND OF
FRUIT CHIPS THE
PRODUCT. THESE ARE SOME PACKAGING OF
FRUIT CHIPS :
NATURAL FAMILY PACK , NATURAL MIXED
FRUIT CHIPS AND NATURAL CHOTOO USTAAD.

THE PACKETS OF FRUIT CHIPS WITH

DIFFERENT PRICES
FAMILY PACK
@ RS. 445
MIXED FRUIT CHIPS
@ RS. 225
CHOTOO USTAAD PACK
@ RS. 150

Good Qualities of fruit chips

NATURALLY

SWEET
HEALTHY AND
NUTRITIOUS
A GOOD SNACK
SUBSTITUTION FOR
POTATO CHIPS
EASY TO CARRY

SWOT ANALYSIS

SWOT ANALYSIS
STRENGTHS
First

time introduce in Pakistan market.

The quality of the product is maintained at high standards.
Chips, with a variety of different fruits.
Easy availability in the market.
Children like to eat the chips in the form of fruits
Ready made fruit available in the form chips
Fruits are available in low prices
One packet of chips contains combinations of fruits.
Appropriate for all age group.
WEAKNESSES
Might be some customer not liking this product its depends
Customer taste is changing and the percentage of eating fruits decreasing day by
day juices are increasing.
OPPORTUNITIES
Parents are concern about the health of their children so with the snacks they
get the vitamins etc.
Trust and confidence of valued customers
Frequent availability in market.
Low present competition.
THREATS
Use of substitute products i.e. Juices
Threat of bigger competition in the coming years
Risk of capturing market share.
Increasing oil prices effect distribution/ increase cost

MARKETING RESEARCH
OBSERVATION:

I use the Observation method to collecting data on naturally

occurring behavior of customers. In observation method I visit
different retail stores such as Imtaiz, metro and. Macro,. I visit
I observe that most of people first read the price check the
packing than they decide to purchase the Fruit chips its mean
that
packing
is
important
for
users.

INTERVIEWS

conduct the Interviews for collecting data on individuals

personal histories, and feelings, and experiences, particularly
when sensitive topics discussed. For the new product of
Natural fruit chips I select the sample randomly from the
desired population. We can define the sample the
representative part of the population is known as sample. I
find that people require a new chips. For interviews I prepare
preplanned questionnaire schedule to face the respondents
and some time ask to them question out of list. I select the
interview method because in face to face interview the
interviewee observes d feelings of the respondents. By