Empirical Analysis of Herzbergs

Two Factor Theory of Jamuna

Herzbergs
Two
Factor

Jamuna
Group of
Industries

The Presenters.
Asif Mahmud Onik
Umma Tamanna

Bithi Athter

ID : 141051002
ID : 141051074

ID : 133051065

Shakil Rayhan

ID : 133051043

Nurul Alam

ID : 133051019

Why Jamuna Group of Industries

The nucleus of Jamuna Group has formed in
1974.
Emphasize and ensure business ethics.
Jamuna group always work together.
A team of motivated

Why Choice Marketing Department (Herzbergs Two

Factor)
Heart of this group.
The
responsibility
for
achieving
objectives
of
promoting
growth
by
increasing productivity and
profitability.
Development
and
expansion of Jamuna Group
of Industries.

Hygiene (dissatisfies)

Herzbergs Two Factor

Intrinsic (satisfiers)

Herzbergs two factor Theory Intrinsic & Hygiene Theory

Serial
Number
1
2
3
4
5
6
7

Hygiene (dissatisfies)
Salary good
Personal life
Security of job
Company policy
Working condition
Technical skill
Interpersonal relations

Serial
Number
1
2
3
4
5
6
7

Intrinsic (satisfiers)
Responsibility
Achievement
Performance
Experience
Work itself
Opportunity for advancement
Personal Recognitions

Data Presentation and Analysis:

Scale: Definitely Disagree (DD)
Generally Disagree (GD)
Somewhat Disagree (SA)
Generally Agree (GA)
Definitely Agree (DA)

Hygiene (dissatisfies) Factors as Foundations for Heightening

Marketing department, Motivation in Jamuna Group of Industries.
Questions

Salary and benefits, basic income, fringe benefits,

bonuses, holidays, company cars, and similar items can
heighten the motivation of the marketing department in
Jamuna group.
Working conditions, such as working hours, workplace
layout, facilities, and equipments provided for the job can
heighten the motivation of the marketing department in
Jamuna group.
Company policy, which is the rules and regulations formal
and informal that manage employers and employees in the
Jamuna, can improve the motivation of the marketing
department.

DD
(%)

GD
(%)

GA
(%)

DA
(%)

23
Average

25
average

34
average

14
average

38
average

6
average

SA
(%)

4
average

Intrinsic (satisfiers) Factors as Foundations for Heightening

Marketing department, Motivation in Jamuna Group of Industries.
Questions

DD
(%)

GD
(%)

SA
(%)

GA

DA
(%)

(%)
0

Responsibility, Performance, work itself can

13
heighten the motivation of the marketing department average
in the Jamuna group.

15
average

20
average

Achievement, Experience, Opportunity for

advancement provided for the job can heighten the
motivation of marketing in the Jamuna group.

22
average

26
average

Personal recognition can heighten the motivation of

2
the marketing department.
average

4
average

42
average

Data Presentation of marketing department in the

Jamuna group:
Basic income, fringe benefits, bonuses average 55% people are
definitely agree for their job in few facilities.
Responsibility, work itself as well as mean employees response
average score of 25% (Definitely disagree).
Opportunity for advancement provided for the job marketing department
employees mean response average value of 57% (Generally disagree).
The findings suggest that these factors can make the marketing
department unhappy if they poorly managed by the Jamuna group
managements.

Analysis of satisfied & dissatisfied level of marketing department

Variable

Frequency

Satisfied

Dissatisfied

Male

33

10

23

Female

15

12

Sex:

Total:

48 employees

About 12 female employees satisfaction level is high and 3 female

employees are dissatisfied.
Opposite respond of male employees, 10 are satisfied and 23 people
are dissatisfied.

Variable

Frequency

Satisfied

Dissatisfied

National Diploma

10

BA Hons

12

BSC

Masters/MBA

18

12

Education Qualification:

Total:

48 employees

BA Hons, Bsc, Masters Education qualification employees according

dissatisfied level 8, 3, and 12.

Variable

Frequency

Satisfied

Dissatisfied

1-5 Years

30

11

19

6-9 Years

12

10

Above 10 Years

Working Experiences:

Total:

48 employees

10 years experienced employee are more satisfied than the other

employees.
6 to 9 years 12 people respond as a result 2 employees are satisfied
and10 are not.

Report Finding
Hygiene (dissatisfaction) factor are fulfill of Marketing
Department.
Intrinsic (satisfiers) area most of the employees are
not satisfied.
Herzbergs two-factor theory may be questionable.
Find more information like observe on employees
sex, education quality and working experiences.

Recommendation
Some factors to improve the marketing employees motivation in the
Jamuna group of Industries are as given below:-

Safe and healthy environment for marketing department

employees in Jamuna group of Industries.
Opportunity that develops human capacities for marketing
department employee in Jamuna group of Industries.

Thank you