Impacts of

Media on a
Society

GROUP MEMBERS

Abdullah Khalil

Bilal Bashir

Waqar Shahid

Ahsin Ali

BBA-FALL-12-083
BBA-FALL-12-104
BBA-FALL-12-080
BBA-FALL-12-071

INTRODUCTION

The word media is the plural of medium.

In the world of today, media stands parallel

to necessaries like food and clothing.

Media

is considered as "mirror" of the

modern society

THIS IS EVERYDAY
MEDIA IS INTEGRAL PART OF MODERN SOCIETY..

MEDIA BEING IN CHARGE

Information
Education
Entertainment
Advertising
Public Opinion

WHAT MEDIA CHANGES?

Our knowledge.
Our behavior.
Our attitude.
Our emotions.
Our political views

It establish priorities
Perpetuate issues

IMPORTANCE OF MEDIA
The word global village has been given to the
world just because of media.
Prevent society from isolation.
Popular tool of communication.
Ability to bring change, both on social and
government level, is the most powerful strength
of media in any society

IMPORTANCE OF MEDIA IN
PAKISTAN
Media and Judiciary are two independent pillars
to save the country from sudden slippage
Pakistani medias responsibility bigger than any
other country, To bring imminent change in
Pakistan, only media is that powerful.
At present media is the only source which is
easily accessible by all walks of people through
various electronic appliances.

FUNCTIONS OF MEDIA
To Inform

Information is most important

function the power of mass
media to inform is almost
credible.
People read newspaper to know
about 5Ws & How the things are
happening pertaining to
personalities or institutions.
It brings about greater
awareness among the masses
about men and materials.

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TO EDUCATE:
The mass media educates people by giving
information on food, health, housing, sanitation,
employment, agriculture, industry, environment,
science, technology, modernization etc.
Radio is very useful source of information and
education both in urban and rural areas in
developing countries.
The print media predominant source of education
Ex: Newspaper, Journals etc.

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TO ENTERTAIN:
Mass media also entertains people.
Film, television, radio are increasingly subjected
to commercialization via entertainment.
Television is nations number one entertainment
medium. But film & radio are not far behind.

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HOW MEDIA INFLUENCE WORKS

Of all the media distribution channels, T.V is the
most influential
We are constantly exposed to thousands of
images of violence, advertising, abusive content,
celebrities and much more.
The media greatly affects society.
Media can give an effect to our education,
environment or may be family life.
Sometimes media can give a positive effect and
sometimes it will give a negative effect to our life.

How does media influence

young people?

The effects of mass media in teenagers, they buy what they see on Tv.
What their favorite celebrity advertise and what is acceptable by society based on the fashion that the
media has imposed them.

EFFECTS OF VIOLENCE IN THE

MEDIA

In T.V, we usually see many images of violence and people

hurting others.
It become traumatic especially in our children as we see it
more and more.
Our kids that are starting to grow and are shaping their
personality values and beliefs can become aggressive (hard
to differentiate reality from fiction).
In past years, cases of kids carrying a gun at school and
even hurting others with it have been identified.
Those kids have been linked to excessive use of violent
video games and war images.

HOW MEDIA INFLUENCE PUBLIC

OPINION?

The media has a huge impact on society and also

in public opinion. They can shape the public
opinion in different ways depending of what is
the objective.
Other ways to influence are with trends,
especially in political campaigns. The candidates
that can pay for more tv and media exposure
have more influence on public opinion and thus
can receive more votes

IMPACT OF MEDIA ON SOCIETY

POSITIVE IMPACT

Global village
(Awareness of world)
Easy trade
(Business over Internet)
Keep us updated
(Advertisements)
Provide information
(chance to express yourself)
Mirror of society
Provides employment for society

NAGATIVE IMPACT

News for sale

Cyber crimes
false Advertisements
Sometimes make news in wrong manner
Carries youth to wrong direction
Children believe fiction shown on media is real

EFFECT OF MEDIA ON CHILDREN

Media represents both advantages and health
risk for children
The average child in Pakistan spends > 21 hours
per week watching TV
Time with media displaces creative, active, &
social events

AGGRESSIVE BEHAVIOR
than 1000 studies concluded that
exposure to media violence increases risk
of aggressive youth behavior

More

News

reports of bombings, natural

disasters, and violent crimes can
traumatize young children

SOME MEDIA STATISTICS

By the age of 18, average child will have viewed
200,000 acts of violence on TV
On average 20-25 acts of violence are shown on
Saturday morning cartoons
Media violence is especially damaging to children
under age 8
Cant determine fact from fiction

INAPPROPRIATE CONTENT
(ADULT CONTENT)
Average child is exposed to 4000 - 6000
inappropriate references per year
Content that must not be on air.

HEALTH ISSUES
Increased use of TV has led to a inactive youth
population
Obesity in youth and childhood diabetes is
growing phenomenon in this country

POSITIVE IMPACT OF MEDIA

CAMPAIGN

Thirteen weeks after the start of any anti- drug

campaign

Youth were more aware

Drugs seem scary to youth
Thought about health effects of drugs
Helpful to non-users
Media has less impact than peers

HOW TV VIOLENCE MISLEADS

YOUTH
Violence is often rewarded and seldom has
negative consequences
Violence is everywhere
Violence is justified
Violence is funny
Violence is pleasurable

WHAT MEDIA SHOULD BE?

Should be free from external pressure

Fact Finding
Nation Building
We should encourage good media coverage.
We should give our constructive criticism to them for
improvement.
We should participate in them by Writing, Presentations &
Video programs.
We should make all others aware about the nation building
Media.
So let us try to Have a media, which is Positive in
Approach
Provide Real Information

REFERENCES
http://www.4children.org/news/1-97toxl.htm
http://www.aap.org/advocacy/childhealthmonth/media.ht
m
http://www.4children.org/news/1-97toxl.htm
http://
www.mediacampaign.org/newsletter/fall98/update17.html
http://www.dictionary.cambridge.org
http://www.bbc.co.uk/learningzone/clips/schoolreport-pt-2-6-gathering-news-for-areport/8862.html
http
://articles.famouswhy.com/mass_media_have_both_