Balance of Payments (BOP) : Japan

Submitted By:
Group 7
Ankit | Arpit | Amanpreet | Chandani | Rahul | Sovan | Sonali

Japanese Economy : Overview

Critical Success Factors for Social Media Strategy

Making
Identifying
Acknowledge
Measurability
Incentivize
Social
buying
the social
with
user
multiple
and
a
feel
sharing
social
cause
special
devices
recommendations
and platforms

Caareers 360

Evaluation of Social Media Strategy Careers 360

Integration of Social Media strategy with overall Marketing

Evaluation of Social Media Strategy Careers 360

Honesty and transparency

INTRODUCTION

Indian Institute of Management - a fullyautonomous university

Offers severalpost graduate,doctorateandexecutive educationprogrammes in management.
3 campuses in India
Target Market
The key target market is MBA aspirants
2,00,000+ students giving CAT, XAT and GMAT
Business Stats
No. of B-Schools in India : 3500+
Competitors of IMT Ghaziabad: 20
Students Intake: 600
Marketing Budget per year: Rs 2,00,00,000+
Main Programs: PGDM 2 Year, PGDM Executive, PGDM Part Time
Objectives
Continue to develop brand awareness and equity
Increase the volume of admission applications

SWOT ANALYSIS

PORTERS FIVE FORCES

Increasing influence of other BSchools in NCR

Increasing batch size over the

years
Stagnant Placement Packages
Brand dilution by creating 3
more campuses
Prolific achievements of IMT in B
School Competitions

Decreased ROI with increased fee

and stagnant placement
packages
Best exchange program

Brand name since 1980

Large Alumni Base
State of the art Infrastructure
Industry tie Ups with
organizations

Online MBA options

Improve startup Infrastructure
with better incubators & funding
Better Digital marketing and
Communications strategy
9

CURRENT SITUATION : Online presence of IMT on different online platforms

SEO RESULTS

3rd PARTY ONLINE PLATFORM

10

CURRENT SITUATION : Online presence of IMT on different online platforms

FACEBOOK

11

CURRENT SITUATION : Online presence of IMT on different online platforms

TWITTER

12

Critical success factors for IMT

Measurability

Use Analytics to identify target segments and develop content

that will attract the target segments
Use Analytics to identify engagement trends
What

time of day does target segment mostly engages with content

What

type of content generates maximum engagement

An Example

An example is shown here using Alexa.com as a analytics

platform
It shows the measurable metrics in term of Keywords, visitors, daily time,
website ranking in terms of rank and similar

ritical Success Factors for IMT

Communities Around Shared Interests
Facebook groups to offline events being supported online as well
Encouraging User content creation, engagement and Feedback
Slow in making content online
Pagalguy and Facebook to promote the content of IMT
Content flows through Media relations team
Drive engagement and consumption across multiple devices
Not mobile friendly, mobile site similar to home site
Good, fresh and relevant content
IMT blog, Official Facebook page

Digital Marketing Roadmap for IMT

Ghaziabad

Brand Audit

Digital Marketing Roadmap for IMT NAGPUR

Digital Marketing Roadmap for IMT

Hyderabad

COST-ANALYSIS FOR DIGITAL MARKETING

CAMPAIGN

A Social Media campaign costs roughly around Rs 30,00,000 according

to prevailing industry standards
Facebook per click cost for Industry Sector is from 4-5 Rs

3rd party platforms such as PagalGuy, Careers360 and other related

information provider platforms cost approximately Rs 30,00,000 for the
complete campaign
The pagalguy banner and promotions along with official discussion board cost around Rs
1,00,000

Cost for Newspaper Releases and advertisements is around Rs 1,00,000

Cost for Posters/Banners: Rs 20,00,000
Cost for website maintenance and hosting : Rs 30,000
Cost for creating and maintaining blogs is Rs 30,000