BUS 642 Entire Course

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BUS 642 Week 1 DQ 1 Scientific Thinking (Ash Course)

BUS 642 Week 1 DQ 2 Making Research Decisions (Ash Course)
BUS 642 Week 1 Exercises (Ash Course)
BUS 642 Week 2 DQ 1 Ethics in Business Research (Ash Course)
BUS 642 Week 2 DQ 2 Design of Research (Ash Course)
BUS 642 Week 2 Exercises (Ash Course)
BUS 642 Week 3 DQ 1 Measurement Scales (Ash Course)
BUS 642 Week 3 DQ 2 Clarifying the Research Questions (Ash
Course)

 BUS 642 All Exercises

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BUS 642 All Exercises

 BUS 642 Week 1 DQ 1 Scientific

Thinking

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Business - General Business
Scientific Thinking
Develop a hypothesis for a problem at a local business (for example:
high employee turnover). Determine if your hypothesis has adequacy
for its purpose, is testable and better than its rivals. Then, use the
Checklist for Developing a Strong Hypothesis on page 64 as it relates
to your hypothesis. Discuss your results. Respond to at least two of
your fellow students' postings.

 BUS 642 Week 1 DQ 2 Making

Research Decisions

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Making Research Decisions

Based on the analysis of the last six months' sales, your boss notices
that sales of beef products are declining in your chain's restaurants. As
beef entre sales decline, so do profits. Fearing beef sales have
declined due to several newspaper stories reporting E.coli contamination
discovered at area grocery stores, he suggests a survey of area
restaurants to see if the situation is pervasive (page 94, number 5).

 BUS 642 Week 1 Exercises

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Complete the Following Exercises

Complete Discussion Questions 1, 2, and 5 on page 22. Complete
Making Research Decisions Question 6, page 76.

 BUS 642 Week 2 DQ 1 Ethics in

Business Research

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Read the interview with Elizabeth Buchanan on virtual research ethics:

Readings in virtual research ethics:
Issues and controversies (2004, January-June). Information
Technology Newsletter, 15(1), 22-25.].
You can find this article through the Ashford Online Library.
Write a summary of this interview and add your thoughts on how this
affects the business research process.
Respond to at least two of your fellow students' postings.

 BUS 642 Week 2 DQ 2 Design of

Research

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Design of Research

Read Snapshot: Tracking Search Patterns on page 37. Find more

details of this study since the text's Snapshot was printed and discuss
the study including any updates. Respond to at least two of your
fellow students' postings.

 BUS 642 Week 2 Exercises

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Complete the following exercises:

In your text book Complete Making Research Decisions 1, page 50 In
text answer Terms in Review, 1-5, page 155 Complete Making
Research Decisions, 7, page 388

 BUS 642 Week 3 DQ 1 Measurement

Scales

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Measurement Scales
Contemplate Snapshot: Measuring Respect on page 301 of your text.
Discuss the information presented and the critical measures taken in
order to present an appropriate measurement scale. Respond to at
least two of your fellow students' postings.

 BUS 642 Week 3 DQ 2 Clarifying the

Research Questions

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Clarifying the Research Questions

Review the Research Questions on page 120 and then decide: Do
these questions in the research proposal lead one towards a tangible
end result defined by either higher service quality; higher levels of
customer satisfaction; better product; or monetary savings? Respond
to at least two of your fellow students' posts

 BUS 642 Week 3 Exercises

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Complete the following exercises:

In your text book Complete Making Research Decisions, 5, page 315.
Complete Terms in Review, 1- 3, page 123. On companion website
Read the case study, State Farm: Dangerous Intersections. Answer
questions 1 through 5. (This case can be downloaded from the text
book web site,
http://highered.mcgraw-hill.com/sites/0073373702/student_view0/case
s.html
)

 BUS 642 Week 4 DQ 1 Survey

Methods

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Survey Methods

Discuss the following questions then respond to at least two of your

fellow students' postings.
Discuss the advantages and disadvantages of self-administered
interviewing, face-to-face interviewing, and telephone interviewing.
What is necessary for the success of each of these three methods?

 BUS 642 Week 4 DQ 2 Observational

Studies

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Observational Studies
Read and discuss Bringing Research to Life on page 187 of your text.
Develop investigative questions that could have been used to guide
Jason and Sara's mechanical observation study. Respond to at least
two of your fellow students' postings.

 BUS 642 Week 4 Exercises

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Complete the following exercises:

In your text book Complete Terms in Review, 1-4, on page 204. On
companion website Read Case Study: Ramada demonstrates its
Personal Best. Answer questions 1-3 (This case can be downloaded
from the text book web site,
http://highered.mcgraw-hill.com/sites/0073401757/student_view0/case
s.html
)

 BUS 642 Week 5 DQ 1 Data

Preparation and Description

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Poll a small sample of class members, work associates, or friends and

ask them to answer the following in a paragraph or two: "What are
your career aspirations for the next five years?" Use one of the four
basic units of content analysis to analyze their responses. Describe
your findings as frequencies for the unit of analysis selected. Respond
to at least two of your fellow students' postings.

 BUS 642 Week 5 Exercises

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Week Five Exercises

Complete the following exercises:
In your text book Complete Making Research Decisions, 2, page 450
Complete From Concept to Practice, 7, page 450 On companion
website Read Case Study: Inquiring Minds Want to Know- NOW.
Answer questions 1-9 (This case can be downloaded from the text
book web site, http://highered.mcgrawhill.com/sites/0073373702/student_view0/cases.html)

 BUS 642 Week 6 DQ 1 Measures of

Association

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Measures of Association
Answer Making Research Decisions 5 on page 524 of your text.
Respond to at least two of your fellow students' postings.

 BUS 642 Week 6 DQ 2 Presenting

Results

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Presenting Results
Conduct a search of websites that provide Internet presentations.
Select one and critique its content, visuals, and the presenter's skills.
Make sure to include the URL in your Discussion Forum. Respond to
at least two of your fellow students' postings.

 BUS 642 Week 6 Final Project

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Final Project

A Final Project Paper is due in Week Six. The Final Project will
contribute 35% to the course grade.
Focus of the Final Project:
The final project should be eight pages in length and include a
reference of all resources used. At least three sources should be from
scholarly journals, e.g. Journal of Management, Journal of Marketing,
or Harvard Business Review. This paper will be a research project that
tests a hypothesis chosen by the student that can relate to the place of