Prepared by:

Nur Shafarini bt Mohd Nawi

2009221266
Nur Rashidah binti Ab.Manan
2008531837

as Asias leading airline was established with the

dream of making flying possible for everyone.
Since 2001, AirAsia has swiftly broken travel
norms around the globe and has risen to
become the worlds best.
With a route network that spans through more
than 20 countries, AirAsia continues to pave the
way for low-cost aviation through their
innovative solutions, efficient processes and a
passionate approach to business.
Together with their associate companies, AirAsia
X, Thai AirAsia and Indonesia AirAsia, AirAsia is
set to take low-cost flying to an all new high with
their believe,
Now Everyone Can Fly.

Dato' Sri Anthony Francis Fernandes

founder CEO of AirAsia

Airlines Industry Low cost carrier (LCC)

SIMPLE PRODUCT
(No Frills)

LOW OPERATING
COSTS

Low Cost Carriers (LCC)

POSITIONING

Low Cost Carrier Business Model

MARKETING STRATEGY

Positioning

Low-cost short haul, no frills

Aircraft

Airbus A320 with 180 seats

Seat Type

Single Seat ( Economy class only)

Seat Option

Free seating with Xpress boarding option

In-Flight
Services

Wide range of light meals and snacks available for

purchase on board

LEVEL ONE :
Customer contact such as telephone contact, mailing and fax was
handled by travel agencies

LEVEL TWO :
At this level, Air Asia became Asias first airline to go ticketless.

LEVEL THREE :
Systems such as Electronic Data Interchange (EDI) information
were developed to increase the efficiency. EDI was developed to
support B2C activities.

LEVEL FOUR :
Air Asia introduced online booking through its website at
ww.airasia.com on 10th May 2002

LEVEL FIVE :
Air Asia was the first airline in the world to practice booking air
tickets through short messaging service (SMS).

Yield Management
Yield
Management
System
(YMS)
System (YMS)

Enterprise
Enterprise
Resource
Resource
Planning
Planning
System
System
(ERP)
(ERP)

CURRENT
STRATEGIC IT
IMPLEMENTATION

Computer
Computer
Reservation
Reservation
System
(CRS)
System (CRS)

Awards and Recognition

Year 2010
Masterclass Global CEO of the Year
awarded to YBhg. Dato' Tony Fernandes
World's Best Low Cost Airline
by Skytrax

AirAsia voted the Air Cargo Industry

Newcomer Award at the ACW World Air
Cargo Awards 2010
by Air Cargo Week

Year 2009
Airline Of The Year
By Centre for Asia Pacific Aviation (CAPA)

Tony received the 2009 Frost & Sullivan

Excellence in Leadership Award
by Frost & Sullivan

Best Asian Low-Cost Carrier

By TTG Travel Awards 2009

World's Best Low Cost Airline

by Skytrax

Analyze
Process and
Infrastructure

Evaluate
People &
Partners

Assess Organization
and Culture

Evaluate
Leadership
and
Governance

THANK YOU

Have a Pleasant Flight with