IMM 205 Fundamental

Multimedia

INTRODUCTION

LEARNING OUTCOMES...

Learning outcomes:
Upon completion of the course, student will be able to
Search and acquire source material using electronic means.
Apply imaging software to acquire and manipulate still images.
Apply authoring concept in audio editing software to acquire sound
tracks, voice-overs, and/or special effects.

Transferable Skills:
Knowledge and understanding
The usage and importance of multimedia & animation
The types of multimedia & animation used
Apply this knowledge at pre-university level.
Designing and creating new multimedia & animation
Skills
Thinking, analytical skills and creating multimedia &
animation skills
Essential skills related in developing multimedia animation for
diff erent purposes.
Working eff ectively both as an individual and in teams
Attitude
Ethical, respect for others and friendly to the surrounding and
environment
Awareness of social responsibility, ethnic and cultural
diversity
Involvement in lifelong learning.

Define what multimedia is.

Identify five multimedia components.

Explain why multimedia is so powerful

to increase human-computer
interaction.

Examine multimedia applications in

several areas.

Multimedia
Definition

Multimedia
Applications

Why
Multimedia?

CHAPTE
R
CONTEN
T

Multimedia
and Your
Daily Life

Multimedia
Components

What is multimedia?

 Heller, Martin, Haneef and Gievska-Krliu (2001)

Multimedia is defined as
the seamless integration of
two or more media.

Heller, Martin, Haneef and Gievska-Krliu (2001)

If we were to guess at the

elements that will be critical
to the future of multimedia,
point of view would be
storytelling, mystery solving,
and game playing.
Prof Martin Greenberger
Multimedia Guru

Multi many, multiply, not single

Media

any medium that

human being can
understand.

Multimed
ia

combination of
media such as text,
graphic, sound,
animation, and
video.

Multimedia is concerned with the computer-controlled integration of text, graphics,

drawings, still and moving images, animation, audio, and any other media.

human-computer interactive
process that involved digital
elements of text, graphics,
audio, video and animation.

Interactive
multimedia

Linear
multimedia

Interactive multimedia
presentation

Linear multimedia
presentation

Hyper? Hypermedia?
Hypertext?

40

years ago

1975

First IBM 1500 PC

simple graphics

1980

GUI Xerox Star

1987

capability to display color

1995

advanced graphics, sounds, animation

Integrate video, sounds, animation,
text into one package.
Internet First graphical browser
presentations

Text

Animation

MULTIMEDI
A
COMPONEN
TS

Video

Graphics

Audio

MEDIA ELEMENT: GRAPHICS

Intuitive
Interface

More
Entertaini
ng

Better
Acceptance
of Learning
Content

WHY
MULTIMEDIA
?

Better
Informati
on
Retention

Joyful
Experienc
e

Selfpaced
Interactio
n

From: Multimedia Learning by Richard E. Mayer, Cambridge University

Press, 2001

20% of what they see.

30% of what they hear.
50% of what they see and hear.
80% of what they see, hear
and do simultaneously.

"What we have to
learn to do, we learn
by doing.
~ Aristotle

Business and
Advertisemen
t

Entertainem
ent
MULTIMEDI

Business and
A
Advertisemen
APPLICATIO
t

NS

Medical

Education
and
Entertainme
nt

Summary
1. Multimedia is defined as human-computer interactive
process that involve digital elemens of text, graphics, audio,
video and animation.
2. The development of multimedia technology has changed the
way we work and play.
3. Interactive multimedia has several capabilities such as having
intuitive interface and better acceptance of learning content.
4. Multimedia applications can be found extensively in education,
business, entertainment and medical field.

Multimedia Technology

Learning unit 2

MULTIMEDIA
HARDWARE AND
SOFTWARE

LEARNING OUTCOMES...

Understand analog and digital

conversion process.

Discuss the hardware requirement

of multimedia system.

Classify multimedia software based

on its function.

ANALOGUE
AND DIGITAL
DATA

CHAPTER
CONTENT

MULTIMEDIA
SOFTWARE

HARDWARE
REQUIREMENT
S

Value

Time

Analog Signal

Value

Time

Digital Signal

Digital
Interface
Computing

digital

DAC
ADC

analog

Processin
g Unit
External
Storage
Device

Monitor

Memory

HARDWARE
REQUIREMENT
S

Hard
Drive

Graphics
Card and
Graphical
Processing
Unit (GPU)

Universal
Serial Bus
(USB)
Device

Inside a CPU

Graphic Card

GPU

Hard disk

CD

DVD

Flat screen LCD monitor

Compact Disk-Read
Only Memory
(CD-ROM)

EXTERNAL
STORAGE
DEVICE

Blu-ray Disc (BD)

High Density
Digital Versatile
Disc
(HD-DVD)

Graphics
and Image
Editing

Animation
Authoring
Business
MULTIMEDI
and
A
Advertiseme
SOFTWARE
nt
Video
Editing

Audio and
Sound
Editing

Sound Forge

Adobe Premiere

Adobe Flash

Commonly used
applications are:
:: Digital imaging

Adobe Photoshop
Adobe Illustrator
Adobe Lightroom

Digital video

Adobe Premiere
Adobe After Effects
Apples Final Cut Pro

:: Digital audio
Adobe Audition
Sound Forge Pro
Audacity