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Graham Burton.
Socially and media grouped audiences!
He believes that audiences are grouped by social factors such as age, gender, ethnicity, nationality
and rural/urban. He also believed that you can be grouped by media. Identified by your relationship
with the media, or media tastes, such as thriller films, newspaper readers or pop music
enthusiasts.
In our opening we are aiming to attract both the male and female audiences, as we will have both
the sexes within the opening; which allows certain people to relate to the characters and put
themselves in their shoes. Due to our narrative we would expect viewers of 15 and above and also
because of our intellectual storyline. Our location may appeal to a large audience as it will be in an
urban environment, and this is where a huge percentage of our population work and live. From
filming in a popular city like London and also Crawley, our target audience could be more engaged
as they may have been there and relate to past experiences within the city. Our actors are all going
to be white British so the film may not attract people of a different ethnic or nationality as it'll be
hard for them to relate to characters and fully interact. Our target audience would also like genres
such as: drama and thriller. They'd watch TV programmes such as Luther, Silent Witness and
Sherlock Holmes. They would like actors and actresses like: Rachael McAdams, Daniel Craig and
Jude Law. I'd expect them to enjoy upbeat music, with occasional high-pitched sounds.

Richard Dyer.
Richard Dyer states that people will respond to a media text if it offers them compensation for the
inadequacies in their own lives. Through the media audiences can vicariously live their lives and fulfill their
wants and needs, leading them to strive to a utopian life.
Utopian Solutions Theory:

We are predominantly targeting an audience of roughly 15 - 30. This is a time where life is hard due to
school, work and starting your life altogether. We feel that in general for guys this movie could allow for a
break from boring life and work and to connote a sense of excitement. If it is viewed it could lead to a social
network hit for friends and family to talk about it together upon different networks or in person, allowing for
a community. They can escape from their minds and place themselves in the shoes of the actors, allowing
for clarity.

Abraham Maslow
Abraham Maslow Stated that we all have the same eight basic needs. Therefore, if your
production targets these, you will have a greater chance of success. The top five Hierarchy
of Needs are above:
Our audience would be associated with the safety need. This is because in their heads they
already have the sense of safety because they know the common fact that 'the good guys
always win!' It allows them to review the roles of detectives, police etc. and then put their
findings into reality, increasing the sense of safety in our society. They enable the viewers to
get an adrenaline rush and create excitement, knowing that they're safe, in their home
comfort. They would also be relevant in esteem. A movie where a hero (good person) is
portrayed so that the audience can vicariously live the action through the hero (detective);
boosting esteem and enabling the 'feel-good-factor'.

Social Demographics.
Advertisers and marketing companies use a social grade categorizing system to define their
target audiences (based on their occupation). The grades:

Our audience would relate to grade B. People watch crimes/action most importantly to be
entertained and thrilled - this relates to escapism, and emotional release because you get so
into the film that you forget about your own problems in work life and escape into it, feeling
the emotions expressed within the story. They watch to gain an insight into others'
circumstances and identify with others. Maybe someone they know is in a similar situation.

Psychographics.
The study of personality, values, opinions, attitudes, interests, and lifestyles.
Psychographic Groupings:
1. Psychographic or Lifestyle classification: Involves

classifying people according to their values, beliefs,

opinions, and interests. There is no one standardized
lifestyle segmentation model, instead market research
firms, and advertising agencies are constantly devising
new categories, which will best help target possible
consumers of their clients products.
One example of a psychographic or lifestyle classification
model, is that developed by the advertising agency, Young
& Rubican, called Cross Cultural Consumer
Characterization (4Cs for short). This classification model
is presented in the table on the next slide.
Referring to Hartley's psychographic table, we're
expecting to attract an 'explorer' because our target
audience is of a young age. We also want to attract
'succeeder' as they seek control, so would therefore relate
to the antagonist within this movie who also takes control
and is higher up than the others.