Académique Documents
Professionnel Documents
Culture Documents
Abdul Rahim A
S 2, IEM
Guidance by
Dr M S Jayamohan
Mergers
Literature review
Premerger Daimler Chrysler
Premerger Mitsubishi
Towards the merger
The merger
To demerger
The contrast
The failures
Inference
New markets in China and India has helped to drive the pace of
growth
Since the mid 1980s, automobile industry has been shifting from
discrete national industries to a more integrated global industry
Major firms searched for a presence not just in all major geographic
markets, but in each market segment
Timeline
Initiated restructuring
Daimler chrysler
Mitsubishi
Daimler Chrysler
DCX
Less innovative in
technology
Hierarchical: traditional topdown management
Non-programmed decision
Bureaucratic
Stood for shareholders'
satisfaction
Luxury brand
MMC
Emphasised technological
development
Programmed decision-making
Participative
Secretive culture
Low priority to compliance
and customer satisfaction
Brand for the mass