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AUGMENTED REALITY
HOW IT WORKS?
Virtual Reality
Totally immersive
environment
Senses are under
control of system
Need a mechanism to
feed virtual world to
user
Hard to make VR world
interesting
MODIFACE:
Virtual makeover technology.
TRY LIVE:
Allows users to try on
glasses, jewelry, shoes,
clothes
The Artvertiser
Google Glass
AUTODESK SHOWCASE
This software can be used by architects, engineers, designers,
and marketing professionals.
3D CAD models can be quickly transformed into interactive
walk-throughs and presentations.
NAVIGATION:
Enhanced GPS systems are used in augmented reality to make it easier to move from
one point to the other
SIGHTSEEING:
MILITARY:
The Heads-Up Display (HUD)
is an example of augmented
reality
in
the
military
applications of the technology.
A transparent display is
positioned directly in the
fighter pilots view.
Data is displayed to the pilot
includes altitude, airspeed and
the horizon line in addition to
other critical data.
MEDICAL:
GAMING:
Head worn systems are inexpensive and computing power is more portable than
ever.
ENTERTAINMENT:
Augmented
reality
has
become
a
hugely
important
driving
force
for
entertainment
industry because it is more interactive and attract
more audients
It permits 3-D virtual imagery to be overlaid on
the real world
The James Cameron movie, Avatar, blurred the lines between reality and animation.
The promotion and advertising campaign pushed augmented reality like never before. Avatar toys manufactured by Mattel include a card
that can be read by a webcam. The result is an augmented reality robot or character that comes to life on your computer screen. The
technology which was developed by Total Immersion also includes interactivity by adding a button to the cards. Pressing the buttons causes
the on-screen character to shoot a gun or even recite part of the script.
SOFTWARES:
Argon, augmented reality browser by Georgia Tech's GVU Center that uses a mix of KML and HTML/JavaScript/CSS to allow developing AR applications.
ATOMIC Authoring Tool, a multi-platform authoring for creating AR applications on Microsoft Windows, Linux and Mac OS X operating systems.
Goblin XNA, a platform for researching 3D user interfaces, including mobile augmented reality and virtual reality
FUTURE TRENDS:
1. Affordable VR headsets will normalize
Virtual Reality Its not just for gamers
anymore
2. Evolved AR & VR business and marketing
solutions
3. Retailers get serious with AR and VR as
consumers start to expect it
4.Virtual test drives and virtual vacations
5. Phones built for AR & VR
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