PGDAM 3 rd Sem.

Presentation

Project on

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 undex
1. Objective͛s
11. STP Process
2. About Hiteshi herbal
12. Global marketing mix
3. About Aloe Vera
13. Conclusion
4. Benefits of Aloe Vera
14. Word of Thank you
5. Aloe Vera made products
6. Aloe Vera uses & practice
7. Host Country
8. Reason Behind Launching
9. Mission of company
10. SWOT Analysis
 Objective
v To gain knowledge about how a
product run in global market.
v Gain fair knowledge about Aloe
Vera & Aloe Vera made
products.
v Learn to make project with
cordinatively and helping
attitude.
v Come to know the process of
launching a product.
 About Hiteshi herbal
v M/S Hiteshi Herbotech Pvt Ltd (mm
9 promoted by Mr Tulsi Bhatia
has been involved in plantation & processing of herbal plants &
products since 2001.
v With his continuous marketing efforts he also got signed MOUs with
buyers from USA Japan Dubai etc. for export of such products. His
pioneering work in this area has been well recognized and accepted
by several national and international agencies.
v HHPL also has a big plantation of Aloevera Jetropha and other herbal
plants to meet out the need of raw material to make plant based
natural products required for its production unit.
v HHPL has also been very active and successful in promoting domestic
sales & exports of herbal Cosmaceutical and Nutraceutical products.
 About Aloe Vera
v p
 ÚAloe Vera often called the Miracle Plant the Natural Healer
the Burn Plan goes by many names which have survived the 4000 or so
many years during which this amazing medicinal herb had benefited
mankind.
v O

  ALOE VERA ALOE BARBADENSuS
v   LuLuACEAE
v =

 ALOE BARBADOS ALOE CURACAO ALOE uNDuAN ALOE
GHu KUNVAR MMMMMMMMM |   MMMMMMMMM
v  lowers Roots
v m  South and South Western undia.
v › 
 There are over 250 species of Aloes in the world mostly native to
Africa
 Benefits of Aloe Vera
v ut is useful for X ray burns Dermatitis Coetaneous and
disorders of skin.
v Drug from juice is tonic and is used in jaundice amenorrhea
atonics and piles.
v Aloe Vera Gel has the remarkable ability to heal wounds ulcer
and burns.
v Due to its moisturizing and antiÚaging properties it is often
used in skin lotions.
 Aloe Vera made products
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Aloe Vera made products
 Aloe Vera uses & practice
v Aloe Vera Drinks
v Animal care
v Beehive products
v Skin care
v Cosmetics & luxury skin care
v Personal care
v Vitamins & minerals
v Weight management
 Host Country
v We are launching our
product in the Bolivia
country .
v We will introduce our
product in the main
and major top cities of
the Bolivia country.
 About Bolivia
v =
 
 
  Sucre.
v p
 
  La Paz
v =
 ñ Bovilian Bolivino {BOB}
1 US Dollar = 7.15960 BOB
v 
 › ñ 1 098 580 square kilometers (424 162
square miles9
v
 
 8 857 870 (July 2005 est.9
v Ä ñ 14 190 square kilometers (5 479 sq
v
 ñ ›   {official languages}



p
|
 Major Cities
v Pando
v Beni
v Santa Cruz
v La Paz
v Oruro
v Tarija
v Potosi
v Cochabamba
v Chuquisaca
 Mission of company
?


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 Reason Behind Launching
v We want to capture the South America that͛s why we
start with the small segment .
v The citizens of Bolivia country have more skin ʹburn
problems.
v They have so much junk food so Aloe Vera is
digestive.
v There is no major competitors against Aloe Vera
product.
 SWOT Analysis
›  Ä
v Aloe Vera products customer v Lack of awareness among
can purchase without any the people of the benefits
apprehension. of Aloe vera.
v Aloe Vera products have no side
effects.
v Aloe Vera reap in very low price
and entire process is also
economic.
v Aloe Vera is agree culture based
business so govt. supports a lot.
 SWOT Analysis
`
   
v ut͛s new product in new v Allopathic & homeopathic
country so curios person medicines is major threats.
will purchase.
v Being economic every
needed person can afford
these products.
 STP Process
Segmentation ñÚ Segmentation will subsist a pivotal role in
the success of products. So we will launch all Aelo vara
product in the top 10 major cities of Bolivia on 7th Apiril.
Targeting ñÚ All Aloe vera products has its own targeting
customer likeñÚ Aloe Vera Gel for Children & youth. Aloe Vera
Juice or Diabetics patient And other abdomen problems.
Aloe Vera Skin care Products Women youth.
Positioning ñÚ Our products unique selling proposition is that
all products have multipurpose and take in differentÚdifferent
uses. But still by advertisement and publication we have to
create a strong and robust mindset among the customers
 Global marketing mix


  product is the most crucial element
of companies marketing program that͛s why
we will copeÚwith cost of the product the
modest and unique labeling instructions that
need to be on the product.
 Global marketing mix

  place is the factor we are to choose
how the products will reach from
manufacturer͛s inventory to the end users.
To reach at right time and right place to decide
the means of distribution channel.
 Global marketing mix


While launching the product price is the must considered
factor.Our products pricing objective is to capture the
maximum share of market. We will choose ͞Penetration
Strategy͟ and customer based pricing approach.
 Global marketing mix
PromotionñÚ one of the strongest tool of
promotion is advertising.We can promote our
product through product advertisement
corporate advertising and through social
advertising will increase customer awareness
and also support the functioning of sales and
marketing.
 Conclusion
As a conclusion its not conclusion in slides but in our
learning .We both the groupÚmates learned the
launching process of any product.
The particular product from home country to host
country helps us to know the other things to be
considered while making project.
 Word of Thank you
v We are obliged that we were given opportunity
to make a new different presentation.
v So we would like to thanks to all my respected
teachers and my friends who helps us a lot.
 Bibliography
v Google
v Wikipedia
v Encyclopedia Britannica
v Teachers & riends circle
v httpñ//www.hiteshiherbal.com/index.htm
 Presented by
 Ghanshyam Singh
 Mayur Sharma

Student of BBA finalist