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Chapter 9
Operational Planning
and Control Systems
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Chapter 9 Outline
9.1 Management Levels, Functions, and
Operational Systems
9.2 Manufacturing and Production Systems
9.3 Sales and Marketing Systems
9.4 Accounting and Finance Systems
9.5 Human Resource Systems
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9-4
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Strategic level. Decisions are visionary, futureoriented, and define the mission, objectives, and
strategy. External data needed for SWOT (strengths,
weaknesses, opportunities, threats) analysis.
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Operational Sub-Systems
Figure 9.6
Flow of
information in
transaction
processing
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Processing
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IT at Work 9.2
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IT at Work 9.3
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Figure 9.9
Marketing
channel
systems
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Data-driven marketing
Distribution channels
Marketing management
Pricing of products and services
Salesperson productivity
Profitability analysis
New product analysis, market planning, and
forecasting
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IT at Work 9.5
Using Intelligent Software and Social Networks to
Improve Recruiting Processes
The challenge for companies is how to cost-effectively manage
the online recruiting process because online ads are attracting
large numbers of applicants. For example, Infosys receives
over 1 million job applications each year to fill 9,000 positions.
Trovix offers a service based on its HR software, which uses
embedded intelligence to help manage the recruitment
process.
Copyright 2012 John Wiley & Sons,
Inc.
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Ethics
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