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Social media

Mijloc de comunicare / informare ?


Interactivitate
Mediu de dezbatere?
Conversaii / participare

The Romanian Digital Landscape


Romania Internet penetration:
52,9% of the Romanian households are
connected to Internet, out of which only 24% are
using internet on a regular basis
73,2% are from urban area and
26,8% are from rural area..

The only Social Media that matters in


Romania is Facebook.
Users:

Sources: INS, November 2013 and Eurostat, 2013.

E-commerce penetration:
27% of the Internet users :
84% are from the urban environment
16% are from the rural area.
Note: Only 10% of the e-shoppers pay by card,
90% prefer to pay cash.
Sources: Daedalus Millward Brown, RomCard, 2013

Smartphone penetration:
Smartphones represent most rapid growth
in electronic sales in Q1 2014
61,8% of the daily use of Internet is via
smartphone and/or tablet; although
smartphone penetration is of 28% (2013)
of the total population, being expected to
grow up to 52% by 2017.
Source: INS, 2013. Orange Romania

Sources: Facebook, LinkedIn, Social Bakers

De ce sunt clienii prezeni


n SM?

Informare
Difuzare informaii
Interaciune
Share
Implicare

De ce sunt firmele prezente


n SM?

Informare
Expunere / vizibilitate
Engagement
Spreading

Endorsement

What is Digital?

More than online.


Internet of all
things: smart
devices
connected to the
web

Customer
Experience

Big data
collecting
and analysis

Operational
Processes

Digital Marketing
- Commercial branding
- Sales (support or
e-commerce)
- Aftersales
Brand and
Image

Business
Model

Social Media
Mobile marketing
Online advertising
Search engine
marketing

MIT & Capgemini model


CUSTOMER
EXPERIENCE

OPERATIONA
L PROCESS

Customer
understanding

Process digitization

Analytics-based segmentation

Socially informed knowledge

Predictive marketing

Performance improvement
New features

Working anywhere, anytime


Broader, faster
communication X
Community knowledge
sharing X

Performance
management

Customer touch points

Desktop and mobile website

Self service (online agency)

Cross channel coherence

Unified Data &


Processes
Analytics Capability

Legend:
7

Worker enablement

Top line growth


Digitally enhanced selling

BUSINESS
MODEL
Digitally modified
business

Product/service augmentation

Transitioning physical to
digital

New digital business

New products
Reshaping organizational
boundaries

Digital globalization

Operational transparency
Data-driven decision making

Enterprise integration

Shared digital services

Digital capabilities

: YES; X: NO; : WORK IN PROGRESS

Business & IT Integration


Solution delivery
Source: MIT and Capgemini, 2011.