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Joe
Joe F.
F. Hair,
Hair, Jr.
Jr.
Founder
Founder &
& Senior
Senior Scholar
Scholar
= loyalty (3 items)
= competence (3 items)
= satisfaction (1 item)
= likability (3 items)
To access
the
information
to evaluate
reflective
models
select one of
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under this
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Composite
Reliability vs.
Cronbach Alpha?
Composite Reliability
12
Discriminant Validity
13
CUSA
CUSL
LIKE
COMP
CUSA
0.4356
CUSL
0.4496
0.6892
LIKE
0.6452
0.5284
0.6146
CUSA
CUSL
LIKE
COMP
0.6806
CUSA
0.1897
Single-Item Construct
0.0000
0.0000
CUSL
0.2021
0.4750
0.7484
0.0000
LIKE
0.4163
0.2792
0.3777
0.7471
14
loadings criterion.
17
18
19
20