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Mega Brands
Men age and perish,
buildings get dilapidated,
machines wear out,
what live on are BRANDS
Abbott
J&J
Amgen
11.5
9.9
8.8
Seretide
GSK
Otsuka/
BMS
Abilify
Mabther
a
Lantus
Crestor
Avastin
Hercepti
n
INGREDIENT
Bil USD
INDICATI
ON
8.3
Adalimumba
Infliximab
Etanercept
Fluticazone +
Salmeterol
RA
RA
RA
COPD
Aripiprazole
Antipsycotic
Roche
Sanof
Astra
Roche
7.4
7.3
6.8
6.6
Rituximab
Insulin
Rozuvastatin
Bevacizumab
NHL
Diabetes
Dislipidemia
CA Lungs
Roche
6.4
Trastuzumab
CA Brest
Top 10 brands
Values in Crores
RAN
MAT Val
BRAND
COMPANY
IPM
78010
88948
14.0
MIXTARD
NOVO NORDISK
346
400
15.7
AUGMENTIN
GSK
254
330
29.9
USV LTD
ARISTO
PFIZER LTD
PFIZER LTD
SANOFI
ALKEM
FRANCO INDIAN
238
223
228
230
302
277
253
235
26.9
24.4
11.1
1.9
175
230
31.3
GLYCOMET GP
MONOCEF
BECOSULES
COREX
LANTUS
CLAVAM
DEXORANGE
210
178
225
213
7.1
19.6
10
VOLINI
RANBAXY
225
210
-6.8
K
MAT
4
5
6
7
8
MAY 14
78010
149.8
95.6
120.0
93.3
91.5
70.9
74.8
54.2
50.7
49.9
51.5
68.0
MAT Val
MAY 15
88948
186.4
117.6
115.3
98.6
93.1
69.1
62.3
55.2
54.5
53.4
48.7
48.4
(GR%)
14.0
24.5
23.0
-3.9
5.6
1.7
-2.5
-16.7
1.9
7.5
6.8
-5.4
-28.8
BRAND
COMPANY
IPM
FRANCO INDIAN
PHARMACEUTICALS PVT
DEXORANGE
LTD
MSD PHARMACEUTICALS
JANUMET
PRIVATE LTD.
THYRONORM
ABBOTT INDIA LTD.
RANBAXY LABORATORIES
ROSUVAS
LTD
ELECTRAL POWDER
FDC LTD.
ENTEROGERMINA
SANOFI INDIA LTD.
GLENMARK
ZITAMET
PHARMACEUTICALS LTD.
SUN PHARMA
URSOCOL
LABORATORIES LTD.
CADILA PHARMACEUTICALS
CALCIROL
LTD
MAT Val
MAR MAR
(GR%)
14
15
76542 86410
12.9
.3
.3
176.9
205.6
16.2
89.8
106.9
172.3
152.7
91.9
42.9
93.8
62.3
58.4
129.0
90.4
69.6
37.6
45.1
19.2
18.6
58.0
211.6
46.8
49.3
5.5
33.9
43.5
28.4
1.23
. . . At t i t u d e
made this
possible
Key factor
which will help us ..
&
success
DELIVERING
100%
Performance
Brand Focus
Planning
Implementation
Passion to succeed
Sales Planning
Demonstrate
Helps boost BO morale
Helps train BO on Product Knowledge &
objection handling
Sets example
Forces you to remain updated
DELIVERING
100%
Prescription Focus
Prescriber
base
FOCUS
Doctor brand
matching
Improve
Prescription
intensity (per
capita)
Non
prescriber
identification
Performance
DELIVERING
100%
Performance
Activities Focus
Activity
Implementation
Doctors Coverage
Call Average
Core call Planning
POB
Team Building
Leadership
Assertiveness
Energizing people
Winning Attitude
DELIVERING
100%
Performance
SPEED
in implementing
activities
in decision making
in reacting to
competitors
in responding to
customers
DELIVERING
100%
D
N
A
R
B
Activity
Focus
EG
Performance
Brand
Focus
Prescription
Focus
Speed
Focus
DELIVERING
100%
ON
I
L
L
I
Activity
Focus
Performance
Prescription
Focus
Brand
Focus
Speed
Focus
Indicators
Internal
Indicators
Sustained increase of
Market Share through a
process of increasing
Prescription Share
Financial Parameter
Sustained increase of
profts
Think Big!
Look at the market potential!
Focus the energies of your team members in the right
direction!
Provide distribution support
As a leader, look beyond the obvious!
Establish Effective Control Systems
DELIVERING
100%
Performance in
Building Mega Brands