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INTRODUCTION TO

RESEARCH
Business Research Methods

February 12, 2016

Topic & Structure of the lesson


Topic Outline
Why Study Business Research?
Meaning & Definition of Research in Business
Business Strategy, Tactics & Research
Hierarchy of Business Decision Makers
Basic Research & Applied Research
Characteristics of a Good Research
Ethics in Research
Consequences of Plagiarism

February 12, 2016

Why Study Business Research


Business Research provides information to

guide business decisions i.e. understand


processes, products, customers, markets &
competition; to develop policies, strategies
& tactics that are more likely to succeed.
Tools & Processes needed to reduce risk in
managerial decision making
February 12, 2016

Business Research defined


Systematic and Objective Process of
gathering, recording & analyzing data that
provides information to guide business decisions
A systematic inquiry that provides information
to guide managerial decision making

February 12, 2016

Business Planning Drives Business Research

Organizational
Mission

Business
Goals

Business
Strategies

Business
Tactics

February 12, 2016

Business Strategy, Tactics & Research


Business Strategies
General Approach an organization follows to achieve its goals.

On-the-job training/Class room Activities


Rigorous periodic maintenance/Repair on
breakdown
positioning goods & services to customer needs

Business Tactics
Specific timed activities that execute a strategy

Super premium
Dozens of flavors
Small packages
Signature colors on packaging
Available in franchise and grocery stores

February 12, 2016

Hierarchy of Business Decision Makers

Visionaries
Visionaries
Standardized
Standardized
Decision Makers
Decision Makers
Intuitive Decision Makers
Intuitive Decision Makers

February 12, 2016

Basic Research and Applied Research


BR is basically an applied research. In fact, we can
divide all research into basic and applied categories.

Basic research: Focused, systematic study or


investigation undertaken to expand the body of
knowledge itself or to verify the acceptability of a
given theory.
Applied research : Research undertaken to
answer questions about specific problems or to
make decisions about a particular course of
action or policy decision.
February 12, 2016

Basic Research and Applied Research


Basic Research

A study directed by a professor to measure differences between


high and low performing employees, relative to their job
satisfaction and their job turnover.
Academic Research on whether an individuals perception that he
or she was doing well on a task would have any influence on
future performance

Applied Research

Evaluating the impact of a training program on employees


performance
Employees are not satisfied with the present promotion policy,
research is conducted to find out the reasons of dissatisfaction. A
Decision is then taken to rectify the defects.

Methods and techniques are common in both types of research .


February 12, 2016

Research may be unnecessary

Can information be applied to a


critical decision?
Does it improve managerial decisionmaking?
Are sufficient resources available?
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Characteristics of Good Research


Clearly
Clearly defined
defined purpose
purpose
Detailed
Detailed research
research process
process
Thoroughly
Thoroughly planned
planned design
design
High
High ethical
ethical standards
standards
Limitations
Limitations addressed
addressed
Adequate
Adequate analysis
analysis
Unambiguous
Unambiguous presentation
presentation
Conclusions
Conclusions justified
justified
Credentials
Credentials
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Ethical Issues in Business Research


Ethics, also known asmoral philosophy, is a branch of
philosophythat
addresses
questions
aboutmorality,concepts such asgood & evil, right & wrong,justice &
crime etc.

Rights and obligations of Individuals are generally dictated


by norms of Society (Social Norms).
Three Parties Involved in most research Situations
Rights & Norms Obligations of :
1. Respondent: Right of privacy and right to be informed
about all aspects of research. Obligation to be honest
to research questions
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Ethical Issues in Business Research


cont..
2. Researcher: Adhere to purpose of the Research
(i.e.
Research),
Maintain
Objectivity;
avoid
Misinterpretation of research findings. Protect
subjects and clients right to confidentiality and to
report actual data collection.

3. Sponsoring Client (User): avoid misuse


of the research finding to support its aim;
respect research respondents privacy and be
open about its intentions to conduct research
and about the business problem to be
investigated.

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Plagiarism & Its Consequences


Plagiarism by students, or researchers is
consideredacademic dishonestyor academic fraud, and
offenders are subject to academic censure, up to and
includingexpulsion.
In the academic world, plagiarism by students is a very
serious offense that can result in punishments such as a
failing grade on the particular assignment or for the course.
For repeated plagiarism, or severe plagiarism (e.g.,
submitting a copied piece of writing as original work), a
student may be suspended or expelled. In many
universities, academic degrees or awards may be revoked
as a penalty for plagiarism
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Plagiarism & Its Consequences cont


Easy to detect Plagiarism: 1. Choice of source
unoriginal 2. whether student used his/ her own voice 3.
Source may be inappropriate inaccurate or off-topic 4.
online plagiarism detector
Plagiarism may also occurs because students are unaware
of acceptable writing practices/ prior education practice.
As a consequence, consideration has now been given to
the best ways to help students learn about plagiarism with
suggestions Carroll (2006) that students should be
allowed to experiment and to develop their understanding
of plagiarism through making mistakes, which means that
they may need to produce some writing and receive
feedback on it and understanding that it is unacceptable.
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References:
16

1.
2.
3.
4.
5.
6.
7.
8.

Business Research Methods Cooper, Schindler; Tata


Mc Graw Hills
Business Research Methods William G Zikmund;
Thomson.
Research Methodology, Concepts & Cases Chawla,
Sondhi
Marketing Research Tull, Hawkin; PHI
Marketing Research: A South Asian Perspective
Research Methods: Donald H.McBurney, Thomson
Asia Pvt. Ltd.
http://en.wikipedia.org
fhttp://eprints.hud.ac.uk/7521/1/Let_them_plagiarise.
pdf
February 12, 2016

Q&A

February 12, 2016

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Thank you!