Information Technology for Management

Chapter 1: Digital Technology Creates New Levers

for Growth and Improved Performance

Copyright 2015 Jhon Wiley & Sons, Inc All rights reserved.

Learning Objectives
Business
Process
Management
and
Improvement

Every
Business Is a
Digital
Business

How Your IT
Expertise Adds
Value to Your
Performance
and Career

The Power of
Competitive
Advantage

Enterprise
Technology
Trends
Copyright 2015 Jhon Wiley & Sons, Inc All rights reserved.

Every Business Is a Digital Business

Twitter dominates the

reporting of news and events
as they are happening.

Facebook became the most

powerful sharing network in
the world.

Location-aware technologies
track items through production
and delivery to reduce wasted
time and inefficiency in supply
chains and other business-to
business (B2B) transactions.

Smartphones, tablets, other

touch devices, and their apps
reshaped how organizations
interact with customersand
how customers want
businesses to interact with
them.

Copyright 2015 Jhon Wiley & Sons, Inc All rights reserved.

Business Process Management and

Improvement

People

Technolog
y

Information

Business Process Component

Copyright 2015 Jhon Wiley & Sons, Inc All rights reserved.

Business Process Management and

Improvement
INPUT
Raw,
Materials,
Data,
Knowledge,
expertise.

ACTIVITIES
Work that transform
input and acts on
data and
knowledge

Business Process

DELIVERABLES
Products,
Services.
Plans,
Or Actions

The Power of Competitive Advantage

Competitive
Advantage

Agility

Responsiveness

Flexibility

Copyright 2015 Jhon Wiley & Sons, Inc All rights reserved.

The Power of Competitive Advantage

Industri
Structure

Corporate
Profitability

Competitive
Advantage

The Power of Competitive Advantage

Five Industry Force

Threat of Entry New

Competitors

Bargaining Power
of Suppliers

Threat of
Substituing

Bargaining Power
of Buyer

Competitive
Rivalvy

Enterprise Technology Trends

Shifting focus

Shifting security issues

More mobile business apps, fewer Move to mobile raises data

docs on desktops
security issues
More socially engaged but
subject to regulation

A more transient workforce means

higher risk for data (due to loss or
theft)

More near-field communication

(NFC) and radio frequency
identification (RFID) technologies

Customer ignorance toward

restrictions or regulations
(particularly finance and
healthcare)

Copyright 2015 Jhon Wiley & Sons, Inc All rights reserved.

How Your IT Expertise Adds Value to Your

Performance and Career

Emerging Technology Roles:

Chief Technology Officer
Chief Information Officer
IT Project Management
Data-related roles (streaming,
management, analytics,
development, analysis, and more)
Expanded Traditional Roles:
Knowledge workers
Entrepreneurs
Managers
Business leaders

Key Strategic and Tactical Questions

Copyright 2015 Jhon Wiley & Sons, Inc All rights reserved.