Business by

Young Adults on
Digital
Platforms
THESIS PRESENTATION BY PRERNA
KHINDRI
PGDPC 20

What this presentation

explores?
To trace the success stories of selected successful
Indian start-ups
To identify their winning factors for success in
start-ups
To explore the traits of Indian digital start-up
entrepreneurs
To summarize the findings of the study
To establish a bench mark for future
entrepreneurs to be successful on the digital

Why Startups?

To be able to enjoy more opportunities

To be able to do a lot of different things
To learn from true innovators
To learn to handle more responsibility
To make ones work recognized along with failures
To be instilled with the value of hard work, ownership,
and self-sustainability

Lastly, to be able to work in an awesome

environment

Why on digital platforms?

It involves true engagement
It is a cohesive strategy automates processes,
personalizes interactions and coordinates actions
For better understanding of customers
Best for using comprehensive metrics to drive
success

Success Stories: Paytm

Founded in 2010
Started as a prepaid mobile
recharge website
Currently into online payments
and online shopping too
Founder: Vijay Shekhar Sharma
Had the first mover advantage
in the mobile industry
Backed up by Alibaba group
(raised $575 million) and Ratan
Tata
Has over 20 million registered
users and over 15 million
monthly orders

Success Stories: Flipkart

Founded in 2007
Founders: Sachin Bansal and Binny
Bansal
The first to implement the popular
Cash On Delivery facility
Sales 40 million INR in 2008-09,
200 million INR 2009-10
Acquired Myntra.com,
LetsBuy.com, WeRead, Mime360
and Chakpak.com
Has raised about $2.7 billion of
funding till date
Soldproducts worthRs.650 Crore
on The Big Billion Day Sale
Has exclusive tie-ups with

Success Stories: Snapdeal

Founded in 2010
Founders: Kunal Bahl and
Rohit Bansal
More than 50,000 sellers sell
around 5 million products
Has raised $627 million from
SoftBank
Salesover Rs. 2000crore
till 2014
Acquisitions: Grabbon.com,
FreeCharge, Shopo.in,
Exclusively.in

Success Stories: Quikr

Founded in 2008
Founder: Pranay Chulet
An onlineclassified
advertisingplatform for users
Has listings in over 1,000 Indian
cities
Acquired commonfloor.com
Has raised a total of $350
million from 7 funding rounds

The winning factors

Vision
Speed
Budget Management
Social skills
Discipline
Determination
Ability to adapt to
changes
Fundraising skills
Unwavering belief
Time Management
Execution

Traits of Indian Digital

Entrepreneurs

Focus on value for money products/processes

An appetite for jugaad and investment risks
More focus on smart, low-cost digital strategies
More focus on logistics and smaller sales cycles

Other
Relevant
Findings
Thesis 2016

Conclusion & Suggestions

Relevance is of utmost important
Start young to maximize potential
Leverage the digital opportunity space through digital
marketing
Use internet for advertising solutions
The only way to convince the potential customers is to
provide a strong content
Grab the satisfaction of the traffic through uncompromising
service delivery
Building credibility among the incoming traffic through a
website designed to be search engine friendly
Make use of advanced Analytics
Build brands / Intellectual Property
Move dead inventory and regulate the supply chain
Seek Financial assistance

Acknowledgements

The Dean, Prof. Ramola Kumar

Ms. Ivy Datta
Ms. Shree Lahiri
Ms. Rupanjali Lahiri
Mandvi Maam
The entire DSC staff
PGDPC 20
PGDPC 19