Académique Documents
Professionnel Documents
Culture Documents
Abdul Mulla
Roll no. 36
Azad pandey
Roll no. 40
Richa patel
Roll no. 41
Rohit pathanwal Roll no.42
STAGES OF PLC
(MARUTI 800)
MARUTI SUZUKI
MARUTI UDYOG LIMITED was established in 1981
Largest automobile company in India located at Gurgaon,
Manesar.
Portfolio of 13 brands and 150 variants like, MARUTI 800,
ALTO, WAGANOR, SWIFT, GRAND VITARA, SX4 AND SWIFT
DZIRE etc.,
A license and Joint Venture Agreement was signed between
Government of India and Suzuki Motor Company (now Suzuki
Motor Corporation of Japan) in October 1982.
Listed in BSE & NSE.
Honored with METI award from Govt. of Japan for
promotion of Japanese brand in India.
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MARUTI 800
1987-96
1997-02
1983-86
2002 UPTO
NOW
INTRODUCTION STAGE
(1983-1986)
GROWTH STAGE
(1987-1996)
Strategies adopted:
MATURITY STAGE
(1997-2002)
CONT
DECLINING STAGE
(2002 UPTO NOW)
Due to heavy competition from competitors like Hyundai i10 and Chevrolet Spark,
sales of Maruti 800 was drastically decreased.
The sales went down from 1,51,976 units in the year 2000 to about 69,553 in 2007.
Buyers were attracted to cheap small cars like NANO.
Major competitor Tata Motors launched Tata Nano, which was smaller and yet
offered more space than the Maruti 800
Sales are continued in semi urban and rural areas till today .
Now in 2012 Maruti introduces ALTO 800 in the place of Maruti 800 .
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STARS
High growth, High market share
CASH COWS
Low growth , High market share
DOGS
Low growth, Low market share
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QUESTION MARKS
High growth , Low market share
(1987-1996)
GROWTH
(1983-1986)
INTRODUCTION
(1997-2002)
MATURITY
DECLINE
ANALYSIS
REPOSITIONING THE
PRODUCT
CONCLUSION
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