Business Intelligence

Business Intelligence
Business

is now investing in Business

Intelligence
Business Intelligence is about making
effective business decisions

What is BI?

The process by which an organization manages large

amounts of data, extracting pertinent information, and
turning that information into knowledge upon which
actions can be taken.
Business intelligence (BI) is a broad category of
application programs and technologies for gathering,
storing, analyzing, and providing access to data to
help enterprise users make better business decisions.
Involves PEOPLE and Technology

Why BI?

Provides Right Information to Right People

at Right time
Acts as DSS (Decision Support System)
Presents Cross Functional data at single
glance
Optimizes business in Cost, Time and Quality
aspect.
Deals with Past (Trends), Present (Real
Time) and Future (Prediction)

Why BI? Cntd

Single

Version of the truth

Accurate, timely data available to all levels of
the organization
Early visibility of changes:

Customer buying patterns

Supply chain activity
Financial arrangements

BI Activities
BI applications include the activities of:
decision support,
query and reporting,
Online Analytical Processing (OLAP),
statistical analysis,
forecasting, and
data mining.

BI Users
There

are many different users who can

benefit from business intelligence

Executives
Business Decision Makers
Information Workers
Line Workers
Analysts

Business Intelligence Cycle

BI SolutionsHow to make it happen

Two

main components:

Data Consolidation and Storage (Data

Warehousing)
Data Retrieval, Analysis and Presentation (Data
Mining and reporting)

Top 5 BI Tools Vendors:

Business Objects

SAS

Cognos

Microsoft

Hyperion

Analytic Application

BI Delivery Failure- Some Mistakes

Being in a pleasing mode with the clients rather than

concentrating on feasibility and value-add from the BI
project.
Assuming service provider companies own everything
about the successful delivery of the project.
Bringing in a solution architect halfway into the project
and assuming that he/she is going to magically fulfill all
the deficiencies.
Lack of the right people with the right skills evaluating BI
tools for the implementation.
A non-BI background project manager managing the endto-end delivery of a BI initiative.

BI Delivery Failure - Some Mistakes

Contd

Business users driving the data modeling

Counting on your vendor to deliver all that they represented
in the presentation.
Assuming data quality can be managed somehow.
Over dependency on contractors and ignoring the need to
build BI capabilities in house.
Assuming you are done once the data warehouse project is
in production.

BI In Use-Industries

Banking/Insurance
Manufacturing
(Refinery/Chemical/petrochemical/Paper &
Pulp)
Automobile
Pharmaceutical
Telecommunication
Education

Future of BI:

By 2012, business units will control at least 40 percent of the

total budget for business intelligence.
By 2010, 20 per cent of organizations will have an industryspecific analytic application delivered via software as a service
as a standard component of their business intelligence portfolio.
In 2009, collaborative Decision making will emerge as a new
product category that combines social software with business
intelligence platform capabilities.
By 2012, one-third of analytic applications applied to business
processes will be delivered through coarse-grained application
mashups.