F6Online.

com Online Marketing

Plan

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Outline
Goal
India Financial Growth Rate
Objective
Digital Strategy Plan
Revenue Projection Plan
Promotional plan
Branding Process
Paid Campaigns
SEO Approach Plan
Social Content Management Plan

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Goal

Ads goals
Should
Leads
Revenue
ThePaid
primary
ofGenerate
the Google
paidand
campaign
are to:

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Why Financial Sector

Indias Financial Sector

Growth

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Growth of Indian Financial Sector Growth

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Growth of Indian Financial Sector Growth cont..

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Growth of Indian Financial Sector Growth -

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Growth of Indian Financial Sector Growth -

So we can say that we have a huge audience to target .. F6Online.com

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Objective

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Objective
Landing Pages
Articles & PR
Blog Promotion
&Guest Blogging
Converting Sources
& Communications
Potential Reach
Sentiment Analysis

Lead Engagement
Customer
Relationship
Management

SEO
Paid Search Ads
Display Targeting
GSP

Social Media ads

Video promotions
Media buying
Database marketing

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Digital Strategy Plan

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Revenue Projection Plan (Promotional Marketing)

Mediums

AMJ-16

JAS-16

Display

125,000

60,000

Search

75,000

180,000

240,000

50,000

120,000

250,000

600,000

9,048

21,714

Remarketing
Facebook

Overall Marketing
Spend
# of Estimated Traffic

Note: Creatives, Content and SEO Retainers fees will be add

in this amount.
12

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Promotional Plan

Month
Month 1
Month 2
Month 3
Month 4
Total

SEM Campaign for Branding

Budget
Impressi
Avg. CPC
Clicks
CTR
(Rs.)
ons
(Rs.)
0.50
200,000 5,714 1,142,857
35
%
0.60
200,000 5,714 952,381
35
%
0.70
200,000 5,882 840,336
34
%
0.80
200,000 5,882 735,294
34
%

0.65
3,670,86
35
800,000 23,193
%
8

Facebook Campaign for Branding

Budget
Impressi
Avg. CPC
Month
Clicks
CTR
(Rs.)
on
(Rs.)
0.50
Month 1 50,000 3,333 666,667
15
%
0.60
Month 2 50,000 3,333 555,556
15
%
0.70
Month 3 50,000 3,333 476,190
15
%
0.80
Month 4 50,000 3,333 416,667
15
%

0.65
Total
2,115,07
15
200,000 13,333
%
9

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Branding Process
Brand
Identity
development
Brand identities,

Website
Blog
Social pages
Newsletters
Brand videos

Brand
Positioning
Brand positioning
is the key factor of
customers to get
to know about
brands through
digital channels.
SEO Search
engine
optimization

Brand
Content
distribution
Frequent content
distribution about
the brand through
digital media
channels is
necessity to
engage the
customers and
potential audience
for Brand Recall.
SMO Social
media
optimization
Article
distribution
Blog content
Social
bookmarking

Brand
Promotions

Brand
Management

The final objective

of any online
business to be
generate the
business leads.

To
manage/maintain
brand loyalty and
brand reputation,
we need to
monitor/listen
customer
behavior and
customer
sentiments in the
online channels.

SEM Search
engine
marketing
SMA Social
media
advertising
Media buying
Audience
Retargeting

Customer
behavior
analytics
Influencer
outreach
analytics

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Paid Promotional Activities

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Paid Promotional Activities

Search
Advertising

Engagement
Advertising

Display
Advertising

Media
Buying

Social Media
Advertising

Advanced
Targeting
Retargeting
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Display Advertising

Display
Advertising
The Google Display Network lets us place
ads on a variety of news sites, blogs and
other niche sites across the internet to
reach more potential customers. The More
popular is placing a ads based on the topics
and placement sites. A balance should be
stuck between Topics and Placements.

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Search Advertising

Search
Advertising
Google text ads are tied to keywords that
individuals use in searches. The more
popular a keyword, the more it costs to
display an ad linked to that keyword in a
favorable position on search results pages. A
balance must be stuck between keyword
popularity and our campaigns budget.
Negative keywords selection are necessary
to eliminate unprofitable clicks

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Google Network & Partners

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Google Network & Partners

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Social Media Network

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Target - Keywords

For Full Keywords Report - Keyword(1).pdf

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Retargeting Google & FB

Retargetin
g

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Facebook Audience

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Facebook Retargeting
Email Database: Can create
custom audience from
customers database and can
target their friends

Custom
Audience

IOS, Android App: by

integrating Facebook custom
audience SDK in iOS, Android
apps and target the audience
on Facebook
Website & landing pages: by
using Pixel id on website &
campaign landing pages we
would re-target the visitors for
better conversion

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SEO Approach Plan

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SEO Approach

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SEO Scope of Work

Scope of Work:
Comprehensive Keyword
Research

Competitor Analysis

Content publishing

Search Engine Submission

Meta Tags Development

Title Tags Development

Monthly Keyword Ranking

Reports

Installation of Google
Analytics

XML Sitemap Development

Link Building, New Blogs

(180-250 words each)
submitted to Public
Blogs

Press Release/month
and submitted to PR
Sites/month Keywords
Optimization

Development of SEO
Keyword Rich content
articles (1 Per
Keyword)

Deliverables:
Keyword Ranking in the first page for target keywords in the Search Engines
Link building and deep linking structure implementation
Increase in the traffic to the website from Organic thereby leading to increase in the
conversions

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Our Micro Sites

o generate more leads, we are developing some micro websites on keyword basi

www.opedemataccount.in
www.sharemarkettrading.co
www.discountedbroker.com

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Targeted Audiences

Source : updateox.com

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Targeted Audiences
Top 8 Indian Cities with Internet Users

Source : updateox.com

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Targeted Audiences
Top A Cities with Internet Users

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Social Presence Analysis

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F6Online Social Presence

https://www.facebook.com/F6Online
Total Likes: 1053
People Talking About This: NA

http://www.twitter.com/f6online
Total Followers : 249

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Analysis

https://www.facebook.com/F6Online
https://www.twitter.com/F6Online

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https://www.facebook.com/F6Online - Analysis
Total Likes: 1053
Avg. Posts per day:
0.07
People Talking About
This: NA

Avg. Engagement: 0.09%

Avg. Post Interaction: 1.3%

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Analysis Period of F6online facebook page is last 28 days

36

Contd.

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Analysis Period of F6online facebook page is last 28 days

37

https://www.twitter.com/F6Online

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Social Content Management Plan

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Approach Strategy
Primary Target channels:

Strategy Development

Setup the System

Engagement Plan F6Online.com

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Thank You
Bengaluru Chennai
Digicliff Solutions Pvt. ltd., Digicliff Solutions Pvt. ltd.,
1098/1, 4th Floor, New No.15, 3A, 3rd Floor,
Shamanna Complex 1st A Ramaniyam Aarudra,
Cross, Habibullah Road, T.Nagar,
New Tippasandra, Chennai - 600017
Bengaluru - 560075
Mail: info@digicliff.comWeb: www.digicliff.com

F6Online.com