Académique Documents
Professionnel Documents
Culture Documents
What is the
message?
Todays Lesson
Review the principles of Supply & Demand
Define and evaluate the relationship between
consumerism, consumer behavior, and quality of
life.
Appreciate the influence and limitations that
individuals in Canada have as a consumer.
Discern three techniques used in marketers in
creating media messages that target particular
consumers.
Acts 2
The Fellowship of the Believers
They devoted themselves to the apostles' teaching and to the
42
Choices!
The decisions we make as consumers have consequences
for the quality of life, citizenship, and identity of ourselves
and others. It can impact economies and societies very
differently.
Example: Bottle Water creates new jobs in a rural
community however, consumer choices to buy will create
by-products such as waste (plastic) which impacts the
environment for everyone.
Activity One
Consider all the things you have purchased in the
last 72 hours (e.g., pop, hamburger, DVD, ITunes,
etc). Beside each example, write down what
influenced your decision to purchase the items
(e.g., it was on sale, you needed it, you saw
advertized, it was popular item).
After you have listed them, move into groups of
three or four and compare and discuss similarities
and differences in reasons behind your purchase.
Activity Two
You are in-charge of taking care of your family (4)
budget for the next three months.
Step 1 - Accumulate a list of items that you will need to pay
for, include as many incidentals and utilities you can think of
and their approximant value/cost. How much do you estimate
that it cost to run a household?
Step 2 - If your household has $500 in disposable/
discretionary income at the end of the month, how would you
spend it?
Disposable/Discretionary Income
Disposable/Discretionary income is
income after subtracting taxes and normal
expenses from gross (such as rent or
mortgage and food) to maintain a certain
standard of living. It is the amount of an
individual's income available for spending
after the essentials (such as food, clothing,
and shelter) have been considered
http://www.youtube.com/watch?v=B9cmph9yFoY
http://www.youtube.com/watch?v=xFydzXFcA-Y
Marketing
Is the skill/art of having individuals consume
as much of their Disposable income on a product
Marketing activities include market research to
find out, what groups of potential customers
exist, what their needs are, which of those needs
you can meet, how you should meet them, etc.
Review
Supply and Demand Principle (True or False)
1.If demand for a product is high, the price
will rise?
2.If the supply of a product is high, the price
will drop?
3.If the demand is high, but the price is low,
the supply will drop?
Review
The decision we make have consequences
for the quality of life, citizenship and
identity of ourselves and others. What
factors. What factors shape your consumer
behavior?
Review
Match the definition with the correct term
Consumerism
Consumer Behavior
Consumer
Review
Canadians quality of life is defined by the
limits of the individuals disposable income.
Define disposable income?
Review
List and explain three techniques in which
marketers create demand for their product?
Activity Three
It is your turn.
Retrieve the document Business Marketing Plan
from the Shared Folder and develop your own
marketing and advertizing plan to persuade
potential costumers that your product is the best.