FUNDAMENTAL OF

ENTREPRENEURIAL
ACCULTURATION
Jamie Kwa Yuen Teng
UCB14026
Murni Nur Syafiqah Binti Ahmad Nizam
UCB14053
Syafarul Syaza Wana Binti Mansor
UCB14103
Muhammad Azreen Bin Nordin
UCB14042
Yovineshan Ramathas
UCB13070

Introduction
BACKGROUND OF COMPANY
Is known as the Sports Enterprise
Established since the year of 2013

LOCATION OF BUSINESS
Located near Bukit Jalil

NATURE OF BUSINESS
Sports Enterprise sells sport kits for example;

sport shoes, sports attire and many more as long

as it is based on sports.
Our products produces high quality which the

materials are durable and at the same time the

sports attire are all dry fit.

2) ORGANIZATION / ADMINISTRATIVE &

MANAGEMENT PLAN

1 Organizations Mission, Vision and Objectives

LOGO

VISION

To provide motivation, stamina, life style and quality gear with a

distinctive edge. Sport enterprise has always been provided a
good quality and safe product.

MISSION

To improve peoples live with healthiest activity and life.

OBJECTIVES

a) To provide high quality of products and services

b) To be one of the trusted seller
c) To establish a sport product business that operates under
international standards

2.2 ORGANIZATIONAL CHART

JAMIE KWA
YUEN TENG
MANAGER
SYAFARUL SYAZA
WANA BINTI
MANSOR
SALES
MANAGER
SUPERVISOR

STAFF

YOVINESHAN
RAMATHAS
FINANCE
MANAGER

SUPERVISOR

MURNI NUR
SYAFIQAH BINTI
AHMAD NIZAM
EVENT
MANAGER

SUPERVISOR

STAFF

MUHAMMAD
AZREEN BIN
NORDIN
LOGISTIC
MANAGER

Description of product
What product is been sale in sport enterprise?
Sport shirt
Sport shoes
Sport equipment
What type of quality is been used in our company?
All of the product we create is been created with a high quality
raw material to ensure the customer safety uses.

Description of product
What is the product used for from overall view?
All of this product is for sport used
This product is created for who?
Teenagers
Gold citizen
Kids

description of product
Product branding: The overall image of the product in its market

- includes name, colors, logo, style,etc.

- our brand logo is based on the the healthy lifestyle tread mark.
Example:
- yankee pinstripes is a core part of yankee Brand.
- the colors green and yellow represent the packers

This is our Brand logo !!!

Target market and market segmentation

Located around shopping mall area
Located at strategic area
The purpose is to sell sports product.

Method been used:Flyers

Posters
Survey

Target market and market segmentation

Target market and market segmentation

Different variables divided:-

demographic

Geographic

Customer: Age
Gender
Size

District
State
Country
Region

We chose to open our company at Bangsar area since our

target customer are from the same state and country.

competitors
Competitors

Strengths

Weaknesses

Under Armour

-Latest trends

-Limited product range

-Highest quality

-Loss of military market

-Strategic area

-Higher pricing

-Customers Loyalty
-Niche Brands
Adidas

-Competitive

-Working on live briefs

-Working as part of a
team

-Bad Payments
-Self-directed project

-Good relationship with

all vendors
-Understanding of
design process, research
and idea developing.
-Good service
-Good name in the
market

Competitors
Puma

-Good range and the

quality of the product

- Distance from
major market

-Worldwide range of
suppliers

-Overcharging of
service

-Highly educated
people

-Weak focus on
focus innovations

-Better infrastructure

Nike

-Strong marketing
campaign

-Sales depends on
the footwear market

-Strong brand loyalty

-Exploiting work
forces

-Nike town
-Limited tracking
-Strong partnership
-Established and
credible brand

-Not a technology
company

-Aggressive
Mizuno

-Unique design

-Lack of employee

-Fast update their

design

-Investment in
research and
development

OPERATIONAL PLAN

Process Flow Chart

Order with
manufacturer

Managing and delivering

product to our shop
Technical and customer service division
manager to check the quantity and quality of
the delivered products
Received delivered sports products and
keep in our shop
Take a few products as a sample and display
it in store and also promote it on social media
Make a generous discount for high amount of
purchases and also give free gift to the lucky
customer
Sell our sports shoes, shirts and shorts
according to the customers demand.

Production Schedule
No.

Time of

Quantity of

Goods per month

production/order

production/order

Monthly order

10 groups of new design

10 groups with different

on sports shoes per

designs which sums up

month (1 group = 5

to 50 pairs of shoes

pairs)

Monthly order

Sports shirts which

8 different groups of

consist of 8 groups per

shirts which sums up to

month ( 1 group = 10

80 pieces.

pieces)

Monthly order

8 groups of sports shorts

8 groups with shorts

per month (1 group = 10

which sums up to 80

pieces)

pieces

COMPETITORS
UNDER ARMOUR
ADIDAS
NIKE
MIZUNO
PUMA

INCOME STATEMENT

INCOME STATEMENT

COMPETITORS
UNDER ARMOUR
ADIDAS
NIKE
MIZUNO
PUMA

BALANCE SHEET