Group # 5

Business Plan
(Catering)

Group Members
Ayesha Khan
Asad Ejaz
Shafaq Farooq
Sohail Iqbal
Amaar Yasir
Junaid Talha

Table of contents:
1-Executive Summary
2-Vision Statement
3-Mission Statement
4-Business Structure
5-Company Ownership
6-Services and Products
7-Business Strategy
8- Marketing Analysis
9- Marketing Strategy
10- SWOT Analysis
11- Human Resource Planning
12-Financial Analysis
13-Conclusion

Executive Summary:

We are going to start a new business with

the name of All Occasions in Multan that
provides event planning services. With the
combination of outstanding customer
services, All Occasions will quickly achieve
market penetration. We are going to
provide our services in affordable prices
and people will gain satisfaction through
our services.

 Vision Statement:
To ensure customer satisfaction and
loyalty and committed to provide
outstanding facility.
Mission Statement:

To provide necessary expertise in managing the

program from initial step to completion of event
and to provide an event that will be remembered
as a unique experience in the mind of customer.

Business Structure:
1- Name of Business:
All Occasions Event Planners
2- Event Planning software:
3- Form of Business:
4- Type of Business:

Company Ownership:

Form of ownership will be partnership. The

partners of that business will be 6.Assets
are equally contributed by all members. All
members are taken active part in the
management of partnership. Profit and loss
will be equally distributed towards all
partners.

Services and Products:

We provide following services to our customer:

1-Decoration
2-Sitting arrangement
3-Catering
4-Disk Jokey
5-Bands
And sectors in which we will provide above
services are:
1-organize wedding events
2-Parties
3-Meetings

BUSINESS STRATEGY:

BUSINESS STRATEGY:
To start our business we contract with the services provider like caters decorators, Disc Jockey and bands.
Contract time period and costs are as follows.

Contractors

Duration of contract

Cost/ Expenses

Caters

1 Year

300,000

Disc Jockey

1 year

100,000

Decorators

1 year

150,000

Band

1 year

80,000

Market Analysis:

Product & Price:

We offer following products for all events
and priced our products according to our
competitors to compete with them.
We divide our products into three categories

Category No 1:

Chicken Buryani /Chicken Pulao

Chicken Qorma / Chicken Karahi
Rogni Naan
Zeera Raita / Mint Raita
Fresh Salad AND Russian Salad
Fruit Triffle / Kheer
Cold Drink , Mineral Water and Diet Coke
RS-895/ +TAXES PER HEAD, include cold
drink and mineral water.
All rates are applicable to minimum
booking of 200 persons.

Sitting Arrangement

Category No 2:

Mutton Qorma/ Mutton Karahi

Chicken Buryani /Chicken Pulao
RogniNaan
Zeera Raita / Mint Raita
Fresh Salad AND Russian Salad
Mutanjan / Kheer
Cold Drink , Mineral Water and Diet Coke
Kashmiri Tea

RS-1045/ +TAXES PER HEAD, include

cold drink and mineral water.
All rates are applicable to minimum
booking of 200 persons.

Sitting Arrangement

Category No 3:
Mutton Handi Boneless
Chicken Buryani /Chicken Pulao
Rogni Naan
Russion Salad and Kachoomer Salad
Zeera Raita / Mint Raita
Mutanjan/Fruit Triffle / Kheer
Cold Drink , Mineral Water and Diet Coke
Kashmeri Tea
RS-1295/ +TAXES PER HEAD, Include cold drink and
mineral water.
All rates are applicable to minimum booking of 200
persons.
If booking maximum of 200 persons then will gave
special discount

Sitting Arrangement

Official meetings

High Tea which includes

Fruit cake
Chana chaat
Roll and Pies
Cold drinks or Tea
Biscuits
RS-250/ +TAXES PER HEAD, Include cold drink
and mineral water.
All rates are applicable to minimum booking of
80 persons.
If booking maximum of 80 persons then will
gave special discount.

Sitting Arrangements

Promotion:
In this step we will use Bill Boards, Print- media and Television online advertising.

Advertisemen Duration
t

Cost

Bill Boards
Pamphlets, Newspaper
TV Adds, websites,
Total Expenses

Rs
Rs
Rs
Rs

1Month
1 Days

60,000
20,000
70,000
150,000

Place

We will provide our services in MULTAN SECTOR

Marketing

Strategy:

In marketing strategy we describe marketing

segmentation and target marketing

Market Segmentation:
In marketing segmentation we will provide our
services in public and private Sector.
PrivateSector make up the single largest
portion of All Occasion.
In private sectors we provide large events and
generate large revenue.
Majority of large scale holiday functions under
this segment.
The second large segment is public sector.
These events are moderate in scale with
middle to low revenues generated

Target Marketing:

Our Target Market is Middle to upper-Middle class

families, Couples, individuals, public and private
organizations. we choose these groups because
they are most able to afford event planners and
have the least amount of time to spare event
planning in general. The fast pace of world we
live in leaves little time for extra things. We would
like to do, like plan events, parties and social gettogether.ALL OCCASION fills the need by being
available to these people.

Strenghts

 Strengths:

Low Commission
Attractive Prices
Weaknesses:
Competitors.
Public Unawareness
Opportunities:
New business entrance
Threats:
New entrance
Competition can increase because of existing event
planners
Uncertainty and risk

HR Planning:

We will appoint following persons to mange

and serve some of his services to run our
business. In which the first person will be a
responsible manager who has at least 3 year
of experience in event planning. Second is an
office boy for our head office, he will serve his
services in office and a Decorator for
decorating or designing the events. Further
the directors and owner of All Occasion will
be decided from one of our partner who will
contribute greater share of finance.

Human Resource Costing

Employee

Salary

Manager

Rs

60,000

Decorator

Rs

30,000

Office boy

Rs

10,000

Financial plan:

In financial plan we will firstly discuss the

startup expenses and further we will discuss
the sales forecast, income statement,
breakeven analysis and balance sheet.

Startup Expenses
Account
Utensils Exp.
Glasses
Plates (Large)
Plates (Small)
Jug
spoons
Bowl spoon
Bowl
Total Utensils Exp.
Contract Exp.
Caters
Disk Jockey
Band
Decorators
Total Contract Exp.
Building Exp.
Office Exp.
Furniture
Laptop
Air conditioning
UPS
Internet Expenses
Traveling Expenses

Expenses

RS
RS
Rs
Rs
Rs
Rs
Rs
Rs

Rs
Rs
Rs
Rs
Rs
Rs

Rs
Rs
Rs
Rs
Rs
Rs

40,000
28,350
22,100
60,000
13,750
9,400
37500
211,100

(50 x 800 )
(34 x 850)
(34 x 650)
(150 x 400)
(25 x 550)
(21 x 450)
(50 x 750)

300,000
100,000
150,000
80,000
630,000
1,250,000
50,000
40,000
50,000
25,000
3000
5000

Forecasted sales:
Forecasted sales

Category

Sales

sales for category 1

(895 x 200)

(179,000 x 4) Rs 716,000

Sales for category 2

(1045 x 200)

Rs 209,000

(209,00 x 2)

Rs 418,000

Sales for category 3

(1295 x 200)

Rs 259,000

(259,000 x 2) Rs 518,000

Sales for Meetings

(80 x 250)

Rs 20,000

(20,000 x 5)

Rs 100,000

Total Forecasted sales

Rs 179,000

Rs 1,753,000

Income statement:
Income Statement

Accounts

Value

Revenue
less C.G.S.
Category 1
Category 2
Category 3
Meetings
Total C.G.S.
less Expenses
Salary
Depreciation Exp
Electricity Exp.
Advertisement Exp.
Rent Expense
Total Expenses
Gross Profit

Less Tax rate

Net Income

Rs 1,753,000

Rs 520,000
Rs 320,000
Rs 220,000
Rs 12,000
Rs 1,012,000

Rs 100,000
Rs 60,834
Rs 20,000
Rs 150,000
Rs 30,000
Rs 360,834
(1,753,000-1,372,834)
Rs
380,166
17% of 380,166(64,628)
Rs 315,537

Breakeven analysis
Break even point = fixed cost/sale price - variable cost per unit
(for category 1)
=130,000/895 - 650
= 530 units
(For category 2)
= 130,000/1045 - 800
= 530 units
( For category 3)
= 130,000/1295 -1100
666.67 units
(For Meetings)
= 130,000/250 150
= 1300 units
These units are considered as People who attend the event and also
counted in per head which we restrict minimum 200 for an event.

Balance sheet:

Balance Sheet

Assets

Cash in Hand
Contracts
less Depriciation
Building
Utensils
Furniture
less Depreciation
Total Assets

Liabillities and Equity

Equity
Ayesha Khan
Asad Ejaz
Sohail Iqbal
Shafaq Farooq
Junaid Talha

785,000
530,000
44,166
1,250,000
211,100
50,000
-5000
Rs 3,000,000

Rs
Rs
Rs
Rs
Rs

500,000
500,000
500,000
500,000
500,000

Important assumptions:
Important assumptions:
These Are the latest rates in Pakistan according to the survey of 2014 .

Interest Rate
8%

Sales tax
17 %

Conclusion:

At the end after all these studies we realize

that this event planning business will provide
people much better experience from others
and also provides a website for designing your
own choice of setting, themes etc.
we offer all facilities with much lower
prices which is affordable to society of Multan,
Pakistan and we are hoping to develop a good
business and make our business to groom to
compete with competitors like Almajlis caters,
Rajasthan, A.R caters.

The End