Business Communication

Course Introduction

TODAYS COMMUNICATION

ALVIN TOFFLER

FIRST WAVE:
ERA PERTANIAN agrarian
revolution
Munculnya masyarakat agraris
dan awal peradaban

ALVIN TOFFLER

SECOND WAVE:
ERA INDUSTRI industrial
revolution ( th.1600an 1900 an)
Munculnya masyarakat industri
dan industrialisasi

ALVIN TOFFLER

THIRD WAVE:
ERA PASCA INDUSTRI mulai
tahun 1900 an
Peran penting informasi
(disebut pula ERA INFORMASI)
Revolusi ilmu dan teknologi

JOHN NAISBITT & Patricia

FOURTH WAVE:
ERA BIOLOGI mulai abad 21
Peran penting mikrobiologi,
bioteknologi.
Kesadaran akan kesehatan.

- Kebangkitan wellness
industry.

Introduction
Communication is one of the most
frequent things we do.
After 16 years of school, a child
receives the following training:
Writing: 16 years Speaking: Some
Reading: 6 years Listening: None

Result: lack of communication

training versus todays ever
increasing requirement for soft
skills!

Introduction
Fakta menunjukkan:

Top managers spend as much as 85

percent of their time communicating
with others

Communication Today
We spend more than 70% of our time
communicating
Writing
Reading
Speaking
Listening

12%
13%
30%
45%

We have been given 2 ears and but 1 mouth

so that we may listen more and talk less.

As executives reach middle management and

above, the primary criterion for advancement
is communication and motivation skills rather
than basic job performance.

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Primary factors in achieving success

(Executives earning over $250,000)
1. Communication Skills
2. Intelligence
3. Integrity
4. Experience
5. Enthusiasm, positive attitude
6. Self-esteem/confidence
7. Risk-taking attitude
8. Formal education
9. Ambition
10. Emotional Maturity

71%
64%
54%
50%
46%
37%
35%
29%
25%
16%

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Of the Singapore nationals hired this year, the

most common skill shortages cited across all
industry sectors are communication skills (15.1
percent), computer skills (12.5 percent) and
managerial experience (13.9 percent).
Source: A job survey by TMP worldwide, a leading global
human resource consultancy with local expertise across
the Asian region reported in The Straits Times, Recruit
section, Tuesday, 30 October 2001.

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 they [business communication courses]

teach the one thing that is perhaps the most
valuable for the future employee to know
This one basic skill is the ability to organise
and express ideas in writing and speaking
The letter, the report, the memorandum, the
ten-minute presentation to a committee are
basic tools of an employee.
Peter Drucker,
A management expert

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The importance &difference of business

communication 14
Time is money&time has a cost
Time is limited with project /workhours
Businesspeople are not our family or
friends
Business is not a game or joke but
serious
It is a half-diplomatic environment
We may need any person in our career
path with the nice memories about us.

Course objectives
By the end of the course, you should be able to:
Understand the fundamental principles of
effective business communication
Apply the critical and creative thinking
abilities necessary for effective
communication in todays business world
Organise and express ideas in writing and
speaking to produce messages suitably
tailored for the topic, objective, audience,
communication medium and context

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