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TABLOIDIZATION
Tabloidization
Tabloidization
(1)
Tabloidization
(2)
The second sense involves a shift in the priorities
within a given medium, away from news and
information toward an emphasis on entertainment.
This usage applies particularly to broadcasting, since
radio and television have historically been dominated
by generalist programming policies that aim to include
a diet of both journalistic and entertainment material.
(Sparks, 2000: 10-11)
Tabloidization
(3)
The final usage concerns the shifting boundaries of
taste within different media forms. [] What is
distinctive about the Jerry Springer Show is that the
wrong kinds of people (who are not accredited experts)
talk about the wrong kinds of topics (their deeply
private dilemmas and experiences) in the wrong
atmosphere (that of the game show). [] Political talk
has an honored place in broadcasting; it is the populist
tone and the rightist content that are being denounced.
(Sparks, 2000: 11)
Tabloidization
Tabloidization
Tabloidization
Definition of tabloidization - two meanings:
The first is an increase of the market share of
tabloid media as against their more serious rivals.
The second consists of changes to the serious
media that bring them more in line with the
tabloids. (Sparks, 2000: 21)
technology development
market competition and ownership patterns commercialization
social changes (literacy, access, interests)
Tabloidization
Popular-Tabloid-Trash
Gripsrud (2000: 290-292):
There is an obvious need for distinctions within the
field of popular journalism. Many nontabloid forms
and contents are popular in the simple sense that
they enjoy widespread popularity, both in print and
broadcast media. The conflation of tabloid and
popular may thus obscure the existence and
potential of a popular journalism, which is different
from the forms most typically associated with the first
of these terms.
Tabloidization
Popular-Tabloid-Trash
Popular, but not tabloid:
Newspaper pages of TV programs devoted to local
news of various politically relevant kinds (Should
a new bridge be built? Nurses on strike, and so on)
could be one example and so could much coverage
of health and everyday psychology, wildlife,
sports, and the like. Even interviews with
celebrities may well serve as examples of nontabloid
but still popular journalism, for instance when they
focus on the interviewees professional activities or
life experiences with some sort of general reference.
Tabloidization
Tabloidization
Tabloid, but not trash:
If there are popular journalistic forms that are not tabloid, the
next question might be if there are tabloid forms that are
not trash. The meaning of tabloid TV is in common
usage often hard to distinguish from that of trash TV but
such a distinction should probably be made. Trash TV
includes, as far as I know, professional wrestling shows,
Jerry Springer-type talk shows, certain voyeuristic kinds of
reality TV, and probably phenomena such as house-wife
striptease and other pornographic genres. What all of
these have in common is a degree of shock aesthetics,
or a particularly pronounced sensationalism.
https://www.youtube.com/watch?v=8SdepHtl29U
Tabloidization
Tabloid TV is used in much broader ways than trash TV,
and so the two are not quite identical. There are forms of
tabloid news magazines, for instance, which may be
rubricated as tabloid but are closer to mainstream
television than shows like Springers. The emphasis on
the personal and personalization as a rhetorical device
might suggest that The Oprah Winfrey Show belongs to
the tabloid category, but it would not at all be fair to
label it trash. When Oprah moved her show to Los
Angeles after the L.A. riots and let those rebelling in the
streets speak for themselves, and in a form of dialogue
with opponents, she made innovative use of television
in the service of democracy. (Gripsrud, 2000: 290-292)
Tabloidization
http://www.youtube.com/watch?v=FGYXyP0vMEc
http://www.youtube.com/watch?v=VRK9HsknlQc
http://www.youtube.com/watch?v=q2AlqRjtUpc
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