Business PLAN

The Business Plan is a

necesity...

Introduction

The business plan is a concise and comprehensive summary of the

business.
The business plan is the image of your business, your goals and
how they can be achieved. The structure of a business plan will vary
depending on the nature of the business.
The business plan is a written document that provides an overview
of the company, its future and financial position.
The business plan of the company explaining the situation, plan the
future action plan, how much it will cost and who will be the
associated revenues.
A business plan contains a description of your company
(products/services), target market, marketing plan and sales
strategy, a review of financial documents and the management
team. The business plan is a working tool used to start and run a
business that requires material resources, human and financial.

ROLE

The business plan is used by start-up companies to trace the route

of the existing companies to fulfill its objectives successfully.
Often the business plan is associated with the start up of a business
or the filing date of the application in order to obtain funding.
Although they are the most common uses of the business plan, it
can be a valuable element for the effective operation of the business
as all businesses need plans to optimize the development process.
The role of a business plan is to guide the Contractor since the first
year of operation of the business.
The role of the business plan is and to demonstrate that the
business is financed.

REMEMBER

The business plan is not a form to be filled out at the request of an officer,
an element that must be achieved for the bureaucracy to get a certain
amount from a financier.
The business plan is the very essence of your business and it objectives of
the entrepreneur on paper, thus requiring maximum attention and
seriousness. The Business plan is a way of recognizing a failure,
entrepreneurship, business promoted the idea. (after C. Bia)

Any business plan assumes a certain sequence of operations in 3 steps:

1. Gathering the necessary information: prices, competitors, suppliers,
technical data, legal, etc.
2. Effective planning of that activity choosing the right strategy and finding
ways to achieve the objectives set.
3. Drafting the plan the choice of the optimal shape of the recipient of the
presenting stage. (Joel Bessis)

The Implementation
Graphical Representation
After C. Bisa

A
Fixing Objectives
Where you want to get?
Return of Invetsment
Products / Market
Productivity
Expansion / Consolidation
etc

B
Situation Diagnosys
Where are you?
Products / Market
Production
Rosources: Human,
Materials, Financial
Organization
Rezults

D
SWOT
Strong
Weak
Oportunities
Threats

C
Environmental
economic analysis of
evolution
Market request
Clients
Competitors
Techologies existent
Labor force
Other influences

E
Determining wchich
Strategy is the best way
to get A from B
considering C and D
Strategy
Human Resources
Responsability for
implementation and
motivations

DRAWING
UP
BUSINESS
PLAN

Business Plan
Function

The development and crystallization of ideas about

how you should run your business

The evaluation of new business ideas

The function of a retrospective evaluation of the

performance of a business over the years

The function of funding

BUSINESS PLAN FUNCTIONS

GRAPHICAL REPRESENTATION
After C. Bia

RETROSPECTIVE
RETROSPECTIVE
EVALUATION
EVALUATION
Causes
Causes
from
from

Aplitude
Aplitude

CRYSTALIZATION
CRYSTALIZATION AND
AND
DEVELOPMENT
DEVELOPMENT OF
OF
IDEAS
IDEAS

deviation
deviation
Directions
Directions

Purposes
Purposes
Objectes
Objectes
Actions
Actions
Risc
Risc

plan
plan

BUSINESS
PLAN
PROSPECTIVE
PROSPECTIVE
EVALUATION
EVALUATION
Analize
Analize
Evaluate
Evaluate
business
business
Compare
Compare
projects
projects
Clasify
Clasify

Geting
Geting Founds
Founds
Creditation
Creditation
Invetment
Invetment
Grants
Grants

Shortly
Business Plan is:
management instrument
presentation and sales document
development and planning document
recruitment plan.
A good business plan should:
describe the business concepts
describe how the company will function
describe what activities will take place and what results
describe what the goals are and how they will be achieved.

A business plan
is a tool that can be used as:
A plan of action can help "setting in motion".
A business plan helps to make each phase of the process and to analyze them
separately in order to understand the importance of individual and overall. In this way a
big problem becomes a series of small problems that once resolved will automatically
lead to solving the problem. A well thought-out business plan can help you begin the
work, and what initially seems an impossible project, it will unfurl in a few small projects,
less intimidating.

A map for the route of the company if your business was begun, a Business Plan
can be considered an extremely valuable tool to keep you on the right road, in the
desired direction. A business plan can help them and others to understand the vision:
suppliers, clients, employees, and partners.

A tool for sale the most important role of a business plan. In the case of external
funding, the business plan is the tool you need to convince founders that you grant
support is sought. A business plan well drafted will convince the founder benefits
implementation or development of your business.

BUSINESS PLAN FUNCTIONS

After C. Bisa

A document showing that the

information and figures are
needed in decision making

A starting point
for starting up a
business or a project

An initial outline of the evaluation of

the company is adjusted in order to
achieve the objectives

BUSINESS
PLAN
IS:

A zone of operations necessary

for coordinating all the activities

A tool for negotiations with

suppliers

A tool attracting, informing and

motivating employees

Curriculum vitae of the

Company,
vital in relations with donors

A Business Plan is important to:

Get a funding a detailed and realistic plan has a better

chance of getting funding.
Partners customers: big companies are interested in
the survival skills of small firms. A good business plan
provides an important partner that the company has a
thorough knowledge and strength to survive and grow
over the long term.
To attract Senior managers: If the company wants to
attract a manager with extraordinary qualities, a
business plan will make the company more attractive
and seemed organized, active, geared towards its
targets.

BUSINESS PLAN PRESENTATION

A business plan is seen mostly as a tool for raising capital, but it is
also a product that requires an image to be able to be sold.
In order to be promoted, the business plan must be reviewed from
the perspective of the marketing mix.
Marketing Mix of business plan consists of:

Product the business plan itself

Price time that potential investors will be willing to devote to
reading and analyzing your plan
Distribution policy-how to present the business plan to the recipient
Communication policy how to support the presentation and
business plan.

Who should write your business plan?

YOU!!!
The business plan should be a picture of the goals
and vision of the business Entrepreneur.
You can discuss with a person with experience in
writing business plans, to make sure that you
have covered all the important sections

How long should be your business plan?

The length of the business plan depends on the type and

its objective. In general, a Business Plan should be 2040 pages of text, drafted in a classical manner, with airy
schematics, diagrams, and tables and financial details in
appendices.
Experts are of the opinion that a business plan must
have a maximum of 50 pages including annexes. The
best criterion for assessing the business plan is the
ability to read and digest.
A good business plan should leave the recipient a clear
idea about its content after only 15 minutes.

REMEMBER!!!

Don't ever shorten a business plan through renunciation to useful

charts!!!
The information must be clear and understandable! Use charts and
diagrams to illustrate the figures!
Will be easier to remember!
Use photos and drawings to these location/products, but not abuse!
Depending on the magnitude of the work, the degree of complexity
of the business-plan approach can have different sizes! There are 3
types of business plans:

summary plan
complete plan
detailed plan

What looks a business plan?

Any business plan is unique.
Every business plan should have a structure of seven components:
1. The letter of intent
Through this letter is presented to the recipient scope and title of the business plan,
business name and describes the main points of interest.

2. Cover
The cover mentions the company name and coordinates, the date on which the business
plan.

3. Front Page
The front page will contain:
- project name

date business plan

the name and address of the firm

name and telephone number of the contact person-a short paragraph for a
description of the company and of the business

the amount needed a paragraph about the confidentiality of the data available within
the business plan

4. Summary business plan

WILL BE DRAWN the LAST! Although it is first read by investors!

Includes a number of 2-3 pages in which it will focus on the most significant
points of the business plan.
Summary of the business plan will need to provide the following information:
to provide a clear, concise and relevant business
to highlight the unique advantages in achieving success
demonstrating why business won't work-concept to demonstrate simple and
clear management objectives
to include strong sentences in other chapters of the plan
to be written in a positive tone and confident
to be concise so they can be read in less than 5 minutes
can be seen as a mini plan business within the business plan framework.
Summary of the business plan can be completed with a personal touch,
with a message from management, personal assessment of your business.

Business Plan
Summary Structure

1.
2.
3.
4.
5.
6.
7.

Company history and current activity

Concept and business opportunity
Description of product/service
The market
Management Team
Financial Requirements and benefits
Other information

Capture the interest:

products will be promoted through a novel

approach

your market study shows an increase in demand

for this type of service/product

will meet a unique market niche that has not

been addressed so far.

MISTAKES TO AVOID!

Failure to demonstrate clearly what your proposal

relates.
Summary - too long and too bushy, without conclusions
Summary too comprehensive
Failure to demonstrate special, UNIQUE opportunity
Failure in shaping the investment parameters
Failure in generating enthusiasm in the reader
Failure to identify what will be achieved and how
management will make a presentation of general
application,
Enable the use of a language
Unorganized, difficult

5. Table of contents

Table of contents provides a well-structured examiner that will not waste

time searching for the information you are interested in.

We recommend placing the Contents after the synthesis of the plan.

The table of contents should present the major chapters of the business
plan and can be divided into subsections.

It must be borne in mind by indicating page number for every chapter and
subchapter.

The table of contents needs to be filled once the business plan is

completed.

Table of contents pages should be numbered, organized, clear, correct.

MISTAKES TO AVOID!

Chapters and/or subchapters important missing

Layout does not match the contents of the plan
The table of contents is on two pages
The table of contents is detailed and bushy
The text is not evenly aligned and show care for
Look as if I would be interested in his looks and
design.

REMEMBER!!!
CHECK THE LAYOUT AND FORMAT!

6. Content

Content is the longest business plan

component and represents details about all
aspects of the business.
The contents of the business plan include the
following sections:

Business Description
Marketing Plan
Operational Plan
Management and Business Organization
Financial Plan

7. Annexes

Annexes contain materials that support the

contents of the business plan.
At the end of the business plan, you can
attach the balance sheet, the profit and loss
account, cash-flow, photos or descriptions of
your product/service, customer lists, vendor
lists, CVs of members of the management
team, technical data etc.

Bibliography: Cristian Bia "Development of Feasibility Studies and Business Plans".

THANK YOU!!!
SUCCES!!!