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Hi, friends I am
Ronald’s
But
Friends,
AGENDA
• HISTORY
• VISION
• McDonald history
India
• Place
• Supply chain
• CRM
McDonald's Mission Statement
McDonald’s in India
McDonald’s History INDIA
• Entered in India 1996
• McDonald's India is a 50 – 50 JV
partnership between MCDONALD’S
CORPORATION (U.S.A) and two Indian
businessman Amit Jatia and Vikram Bakshi
• Localisation:
DON’T OFFER ANY BEEF OR PORK ITEM IN
INDIA
IN PRODUCT LIKE MCVEGGIE, PIZZA
MCPUFF ETC.THEY USE SPICES FAVOURED
BY INDIANS
SOFT SERVES AND MCSHAKES ARE
EGGLESS
McDonald's opened its doors in India in October 1996. Ever since then, our
family restaurants in Mumbai, Delhi, Pune, Ahmedabad, Vadodara,
Ludhiana, Jaipur, Noida Faridabad, Doraha, Manesar and Gurgaon have
proceeded to demonstrate.
Supply Chain
Our growth plan for the next three years is more a function of getting our
logistics and cold chain right rather than going to far off places.“
Supply Chain
Material Flow
Supply Chain
Trikaya Agriculture - Supplier of Iceberg
Lettuce.
successfully grows speciality crops like iceberg lettuce, special
herbs and many oriental vegetables. Farm infrastructure
features:
A specialized nursery with a team of agricultural experts.
Drip and sprinkler irrigation in raised farm
beds with fertilizer mixing plant.
Pre-cooling room and a large cold room for post harvest
handling.
A large cold room and a refrigerated van for transportation where the
temperature and the relative humidity of this crop is maintained
between 1º C and 4º C and 95% respectively
Radhakrishna Foodland -
Distribution Centre.
An integral part of the Radhakrishna Group, Foodland
specialises in handling large volumes, providing the
entire range of services including procurement, quality
inspection, storage, inventory management, deliveries,
data collection, recording and reporting. Salient
strengths are:
A one-stop shop for all distribution management
services.
Dry and cold storage facility to store and transport
perishable products at temperatures up to - 22 Degrees
Celsius.
Effective process control for minimum distribution
cost.
CRM
• They have a feedback And suggestion form available at each
outlet.
• For the techno savy Customers they have a online Feed back form.
• All the upcoming product and related info are posted on there
website-
www.McDonald's.com
Contribution to Economic Growth