Program

: BBA

Semester

:I

Subject Code

: BBA101

Subject Name

: Communication skills

Unit number

:1

Unit Title

: Introduction to Communication

Lecture Number

:1

Lecture Title

: Introduction to Communication

HOME

CNEXT
onfidential

Unit-1 Introduction to Communication

Objectives

After studying this unit, you should be able to:

explain communication process in an organization

describe different stages of communication process

recognize importance of communication in todays organization

distinguish between technical and general communication

identify barriers of communication process

2
PREVIOUS HOME

CNEXT
onfidential

Unit-1 Introduction to Communication

Lecture Outline

Introduction

Purpose of Communication

Process of Communication

Importance of Communication in Business

Differences between Technical and General Communication

Barriers to Communication

Measures to Overcome the Barriers to Communication

Summary

Check Your Learning

3
PREVIOUS HOME

CNEXT
onfidential

Unit-1 Introduction to Communication

Introduction

Communication is essential for exchange of ideas, information and

express oneself.

It is a process where meaning is defined and shared.

Process is complete once the receiver has understood the sender

It requires a sender, a message, and an intended recipient.

It can occur across vast distances in time and space.

Latin word, communist, which means common, establishes a common

ground of understanding, means to inform, tell, show, or spread
information.

4
PREVIOUS HOME

CNEXT
onfidential

Unit-1 Introduction to Communication

Purpose of Communication

Communication have many objectives depending on the situation and

persons involved.

Objectives of business communication

5
PREVIOUS HOME

CNEXT
onfidential

Unit-1 Introduction to Communication

Process of Communication
a systematic series of action or operation of a series of
changes directed to some end.
Communication is a two way process

6
PREVIOUS HOME

CNEXT
onfidential

Unit-1 Introduction to Communication

Importance of Communication in
Business
Efficient system of communication helps in;
-better coordination and
-efficient control of activities
-success.
Communication build or destroy trust based on use of words.

Importance of communication for manager and employee

relations: problems arise because of lack of effective
communication.
- For motivation and employee morale: feedback, appreciation
- For increased productivity: communicate plans, targets and
maintain good relation
- For employees:
submit work reports, comments, grievances and suggestions
7
PREVIOUS HOME

CNEXT
onfidential

Unit-1 Introduction to Communication

Differences Between Technical And

General Communication

Differentiating
Factors

General
Communication

Technical
Communication

Format:

Flexible and casual

Protocol / fixed
format

Tone:

Casual and informal

Formal and clear

Recording:

Not recorded

recorded

Importance of
Feedback:

May not be very useful

Important and useful

words

normal

technical
8

PREVIOUS HOME

CNEXT
onfidential

Unit-1 Introduction to Communication

Barriers to Communication

D.E. McFarland has defined Communication as the

process of meaningful interaction among human beings.

9
PREVIOUS HOME

CNEXT
onfidential

Unit-1 Introduction to Communication

Measures to Overcome Barriers in

Communication
Measures to Overcome Barriers in Communication

Developing good relationships

Purposeful focused communication

Better Co-ordination

Avoid technical language

Right feedback

Accurate message

Clarity in message

Proper channels.

10
PREVIOUS HOME

CNEXT
onfidential

Unit-1 Introduction to Communication

Summary

Communication is a two way process with some purposes.

Communication plays a vital role in all business organization.

General and technical communication have differences.

There are barriers to communication, which can be overcome.

11
PREVIOUS HOME

CNEXT
onfidential

Unit-1 Introduction to Communication

Check Your Learning

1. Business communication always has a specific purpose of achieving
something.
Ans.1 True
2. ____________ is a systematic series of actions or operation of a series
of changes directed to some end.
Ans.2 Process
3. _____________ is the encoded idea transmitted by the sender making
the formulation of the message extremely important, for an incorrect
patterning can turn the receiver hostile making him lose interest
altogether
Ans. 3 Message
5. Technical communication can be understood by laymen
Ans. 5. False
12
PREVIOUS HOME

CNEXT
onfidential

Unit-1 Introduction to Communication

Check Your Learning

6. Format for general communication is flexible and casual

Ans. 6. True
7. Tone used in technical communication is casual and informal
Ans. 7. False
8. In technical communication without feedback, the
communication is useless.
Ans. 8. True

13
PREVIOUS HOME

Confidential