Launching A High-Tech

Venture
CHAPTER 13

Group Members
Name

Roll.No

Aqib Sharif

2901

Abeer Zahid

2907

High-Tech Venture?

PHASE1: INVESTIGATE AND IDENTIFY

TECHNOLOGY TREND
Identify, select and process idea into opportunity
Which technology will capture next.
Companies select different technologies simultaneously

PHASE1: INVESTIGATE AND IDENTIFY TECHNOLOGY TREND

IDENTIFYING SYSTEM AND TECHNOLOGIES FOR NEW IDEAS

What technology for what idea?

Software Opportunity (EPS, IEI, CM)
Wireless Opportunity (VoIP)
Business Application (CRM, MIS, Hosting)
Security and Disaster Recovery Venture (Authentication,
Encryption) e.g. WPS,WPA,WPA2

PHASE1: INVESTIGATE AND IDENTIFY TECHNOLOGY TREND

INVESTIGATE THE ENVIRONMENT FOR TECHNOLOGICAL AND MARKET
CONDITIONS

Whether the environment is changing?

Plan the Technology Project

Plan the proposed technology

Business value for system
Feasibility analysis
Timing and Implementation
Build a data model
System is build and installed and maintained

PHASE1: INVESTIGATE AND IDENTIFY TECHNOLOGY TREND

Conduct A Feasibility Analysis

Need for technology

Opportunities and Limitations
Risk involved
1. Technical Feasibility Analysis
2. Legal Feasibility Analysis

PHASE1: INVESTIGATE AND IDENTIFY TECHNOLOGY TREND

Perform Market Forecast and Establish Benchmark

Benchmark your business

Improve your business process by new ideas and
techniques

PHASE2: STRATEGY PLANNING AND PRODUCT

POSITIONING
Prepare Pilot Testing

1. Alpha Pilot Testing

2. Beta Pilot Testing

PHASE2: STRATEGY PLANNING AND PRODUCT

POSITIONING
Create a Development and Marketing
Strategy

Analysis of target market

Strength of competition
Dynamic of marketplace
Projection of market sales
Financial Budget
Positioning
Entry of product

PHASE2: STRATEGY PLANNING AND PRODUCT

POSITIONING
Enhance Supply Chain Integration

Right product, at right place, at right time.

Improved supply chain expend less time and effort.
Using Alliances for cost sharing and
Efficiency
Disadvantages of Alliance

Exclusive Agreements that are Unfair

Limited Interaction After Alliance Is Created
The Culture and Visions of the Companies Are Not
Aligned

PHASE3: SECURE CAPITAL AND RESOURCES

Examine Available Options
Leverage Intellectual Property
Create Value from the Venture

PHASE4: SECURE MANAGEMENT TALENT

Select and recruit the Core Team
Build the Best Team
Investigate Outsourcing

PHASE5: IMPLEMENT PLANNING

Pursue Licensing Agreements
Determine Licensing Pricing
1. Fair Market Rate
2. Return on Investment
3. Profit-Sharing
. Licenses and Intellectual Property

QUESTIONS ARE ENCOURAGED!!!